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Conference Paper/Proceeding/Abstract 692 views 54 downloads

What comes first in brand decline: lower loyalty or lower patronage

Sam Buxton Orcid Logo, Philip Stern

Swansea University Author: Sam Buxton Orcid Logo

Published: 2010
URI: https://cronfa.swan.ac.uk/Record/cronfa43659
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spelling 2018-10-22T12:13:57.2891654 v2 43659 2018-09-03 What comes first in brand decline: lower loyalty or lower patronage 27aacc6d5049c8d2c26495e4e6a6bd75 0000-0003-1007-7063 Sam Buxton Sam Buxton true false 2018-09-03 BBU Conference Paper/Proceeding/Abstract 30 6 2010 2010-06-30 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2018-10-22T12:13:57.2891654 2018-09-03T11:05:21.8825483 Faculty of Humanities and Social Sciences School of Management - Business Management Sam Buxton 0000-0003-1007-7063 1 Philip Stern 2 0043659-22102018121245.pdf posterforEMAC1.pdf 2018-10-22T12:12:45.8300000 Output 213776 application/pdf Author's Original true 2018-10-22T00:00:00.0000000 true eng
title What comes first in brand decline: lower loyalty or lower patronage
spellingShingle What comes first in brand decline: lower loyalty or lower patronage
Sam Buxton
title_short What comes first in brand decline: lower loyalty or lower patronage
title_full What comes first in brand decline: lower loyalty or lower patronage
title_fullStr What comes first in brand decline: lower loyalty or lower patronage
title_full_unstemmed What comes first in brand decline: lower loyalty or lower patronage
title_sort What comes first in brand decline: lower loyalty or lower patronage
author_id_str_mv 27aacc6d5049c8d2c26495e4e6a6bd75
author_id_fullname_str_mv 27aacc6d5049c8d2c26495e4e6a6bd75_***_Sam Buxton
author Sam Buxton
author2 Sam Buxton
Philip Stern
format Conference Paper/Proceeding/Abstract
publishDate 2010
institution Swansea University
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2010-06-30T03:54:57Z
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