Journal article 1147 views 351 downloads
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
Anabel Gutierrez,
Simon O'Leary,
Nripendra Rana 
,
Yogesh Dwivedi ,
Tatiana Calle
,
Yogesh Dwivedi ,
Tatiana Calle
Computers in Human Behavior, Volume: 95, Pages: 295 - 306
Swansea University Authors:
Nripendra Rana , Yogesh Dwivedi
-
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DOI (Published version): 10.1016/j.chb.2018.09.015
Abstract
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
| Published in: | Computers in Human Behavior |
|---|---|
| ISSN: | 0747-5632 |
| Published: |
Elsevier BV
2019
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa44244 |
| Tags: |
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| Keywords: |
Mobile location-based advertising (MLBA); Privacy calculus theory (PCT); Internet privacy concerns (IPC); Intrusiveness; Personalisation; Monetary rewards; General data protection regulation (GDPR) |
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| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
295 |
| End Page: |
306 |