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Investigating the motivation for enterprise education: a CaRBS based exposition

David Pickernell Orcid Logo, Malcolm Beynon, Paul Jones Orcid Logo, Gary Packham, David Pickernell

International Journal of Entrepreneurial Behavior & Research, Volume: 20, Issue: 6, Pages: 584 - 612

Swansea University Authors: David Pickernell Orcid Logo, Paul Jones Orcid Logo

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Abstract

PurposeThe purpose of this paper is to investigate student motivation for undertaking an entrepreneurship education programme and their ultimate employment aspirations through a novel data mining technique. The study considered what relationship certain motivation characteristics have to students’ a...

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Published in: International Journal of Entrepreneurial Behavior & Research
ISSN: 1355-2554
Published: Emerald Publishing Ltd 2014
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URI: https://cronfa.swan.ac.uk/Record/cronfa44594
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spelling 2018-09-25T08:49:32.5500557 v2 44594 2018-09-25 Investigating the motivation for enterprise education: a CaRBS based exposition 913bd73da00d7df4f5038f6f144b235e 0000-0003-0912-095X David Pickernell David Pickernell true false 21e2660aaa102fe36fc981880dd9e082 0000-0003-0417-9143 Paul Jones Paul Jones true false 2018-09-25 BBU PurposeThe purpose of this paper is to investigate student motivation for undertaking an entrepreneurship education programme and their ultimate employment aspirations through a novel data mining technique. The study considered what relationship certain motivation characteristics have to students’ aspirations, specifically in terms of their intention to be self-employed or employed.Design/methodology/approachThe study examined enrolment data of 720 students on an entrepreneurial education programme, with work statuses of full-time, part-time or unemployed and have known aspirations to either employment or self-employment. The Classification and Ranking Belief Simplex (CaRBS) technique is employed in the classification analyses undertaken, which offers an uncertain reasoning based visual approach to the exposition of findings.FindingsThe classification findings demonstrate the level of contribution of the different motivations to the discernment of students with self-employed and employed aspirations. The most contributing aspirations were Start-Up, Interests and Qualifications. For these aspirations, further understanding is provided with respect to gender and student age (in terms of the association with aspirations towards self-employed or employed). For example, with respect to Start-Up, the older the unemployed student, the increasing association with employment rather than self-employment career aspirations.Research limitations/implicationsThe study identifies candidate motivation and the demographic profile for student's undertaking an entrepreneurial education programme. Knowing applicant aspirations should inform course design, pedagogy and its inherent flexibility and recognise the specific needs of certain student groups.Originality/valuehe study contributes to the literature examining motivations for undertaking entrepreneurship education and categorising motivating factors. These findings will be of value to both education providers and researchers. Journal Article International Journal of Entrepreneurial Behavior & Research 20 6 584 612 Emerald Publishing Ltd 1355-2554 Education, Entrepreneurship, Self-employment, Employment, Aspirations, Motivations 10 11 2014 2014-11-10 10.1108/IJEBR-05-2013-0073 https://www.emeraldinsight.com/doi/abs/10.1108/IJEBR-05-2013-0073 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2018-09-25T08:49:32.5500557 2018-09-25T08:30:11.3164497 Faculty of Humanities and Social Sciences School of Management - Business Management David Pickernell 0000-0003-0912-095X 1 Malcolm Beynon 2 Paul Jones 0000-0003-0417-9143 3 Gary Packham 4 David Pickernell 5
title Investigating the motivation for enterprise education: a CaRBS based exposition
spellingShingle Investigating the motivation for enterprise education: a CaRBS based exposition
David Pickernell
Paul Jones
title_short Investigating the motivation for enterprise education: a CaRBS based exposition
title_full Investigating the motivation for enterprise education: a CaRBS based exposition
title_fullStr Investigating the motivation for enterprise education: a CaRBS based exposition
title_full_unstemmed Investigating the motivation for enterprise education: a CaRBS based exposition
title_sort Investigating the motivation for enterprise education: a CaRBS based exposition
author_id_str_mv 913bd73da00d7df4f5038f6f144b235e
21e2660aaa102fe36fc981880dd9e082
author_id_fullname_str_mv 913bd73da00d7df4f5038f6f144b235e_***_David Pickernell
21e2660aaa102fe36fc981880dd9e082_***_Paul Jones
author David Pickernell
Paul Jones
author2 David Pickernell
Malcolm Beynon
Paul Jones
Gary Packham
David Pickernell
format Journal article
container_title International Journal of Entrepreneurial Behavior & Research
container_volume 20
container_issue 6
container_start_page 584
publishDate 2014
institution Swansea University
issn 1355-2554
doi_str_mv 10.1108/IJEBR-05-2013-0073
publisher Emerald Publishing Ltd
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url https://www.emeraldinsight.com/doi/abs/10.1108/IJEBR-05-2013-0073
document_store_str 0
active_str 0
description PurposeThe purpose of this paper is to investigate student motivation for undertaking an entrepreneurship education programme and their ultimate employment aspirations through a novel data mining technique. The study considered what relationship certain motivation characteristics have to students’ aspirations, specifically in terms of their intention to be self-employed or employed.Design/methodology/approachThe study examined enrolment data of 720 students on an entrepreneurial education programme, with work statuses of full-time, part-time or unemployed and have known aspirations to either employment or self-employment. The Classification and Ranking Belief Simplex (CaRBS) technique is employed in the classification analyses undertaken, which offers an uncertain reasoning based visual approach to the exposition of findings.FindingsThe classification findings demonstrate the level of contribution of the different motivations to the discernment of students with self-employed and employed aspirations. The most contributing aspirations were Start-Up, Interests and Qualifications. For these aspirations, further understanding is provided with respect to gender and student age (in terms of the association with aspirations towards self-employed or employed). For example, with respect to Start-Up, the older the unemployed student, the increasing association with employment rather than self-employment career aspirations.Research limitations/implicationsThe study identifies candidate motivation and the demographic profile for student's undertaking an entrepreneurial education programme. Knowing applicant aspirations should inform course design, pedagogy and its inherent flexibility and recognise the specific needs of certain student groups.Originality/valuehe study contributes to the literature examining motivations for undertaking entrepreneurship education and categorising motivating factors. These findings will be of value to both education providers and researchers.
published_date 2014-11-10T03:55:52Z
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