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Embedding Enterprise: A Business School Undergraduate Course with an Enterprise Focus / Paul Jones; Amanda Jones; Heather Skinner; Gary Packham

Industry and Higher Education, Volume: 27, Issue: 3, Pages: 205 - 215

Swansea University Author: Paul, Jones

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DOI (Published version): 10.5367/ihe.2013.0153

Abstract

This study profiles, through a case study of an undergraduate business programme, how a business school has embedded the theme of enterprise in its core undergraduate programme. Key participants in the development of the strategy and programme tutors and students were interviewed, to provide informa...

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Published in: Industry and Higher Education
ISSN: 0950-4222 2043-6858
Published: Sage 2013
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URI: https://cronfa.swan.ac.uk/Record/cronfa44604
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Abstract: This study profiles, through a case study of an undergraduate business programme, how a business school has embedded the theme of enterprise in its core undergraduate programme. Key participants in the development of the strategy and programme tutors and students were interviewed, to provide information for an analysis of the principle objectives and the impact of the course. The findings confirm the need to adopt a top-down strategy to identify underpinning themes that support all programme activities: the programme curriculum should focus on key themes and use innovative assessment and teaching and learning strategies, as well as added-value activities that enhance its effectiveness. The authors offer recommendations for best practice, including specific modules of study, use of guest speakers, added-value activities for developing student skills and innovative assessment strategies. It is argued that the paper will help university policy makers to construct valid programmes in which themes of enterprise and self-employment are integrated in order to enhance experiential and added-value activities.
Keywords: enterprise education, graduate employability, self-employability, business curricula
College: School of Management
Issue: 3
Start Page: 205
End Page: 215