Journal article 357 views
Recognising new market opportunities and selecting appropriate segments
Bruce Prideaux,
Jenny Cave,
Michelle Thompson,
Jonathan Sibtain,
Jenny Cave
Journal of Vacation Marketing, Volume: 18, Issue: 4, Pages: 287 - 299
Swansea University Author: Jenny Cave
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1177/1356766712461102
Abstract
Recognising new market opportunities and selecting appropriate segments
| Published in: | Journal of Vacation Marketing |
|---|---|
| ISSN: | 1356-7667 1479-1870 |
| Published: |
2012
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| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa44615 |
| Tags: |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
4 |
| Start Page: |
287 |
| End Page: |
299 |