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Souvenir sellers and perceptions of authenticity – The retailers of Hội An, Vietnam

Thu Thi Trinh, Chris Ryan, Jenny Cave, Jenny Cave

Tourism Management, Volume: 45, Pages: 275 - 283

Swansea University Author: Jenny Cave

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Abstract

An innovative analysis that contributes new theory to the concept of authenticity, in a research context, hitherto ignored. Cultural and performative authenticity is an important issue in tourism literature, however the attitudes of souvenir retailers to authenticity has not been assessed. Micro eth...

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Published in: Tourism Management
ISSN: 02615177
Published: 2014
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa50332
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Abstract: An innovative analysis that contributes new theory to the concept of authenticity, in a research context, hitherto ignored. Cultural and performative authenticity is an important issue in tourism literature, however the attitudes of souvenir retailers to authenticity has not been assessed. Micro ethnographic and case study approach is used to interview 25 souvenir suppliers at the in the UNESCO World Heritage site of Hoi An, Vietnam who despite seeking authenticity, purchase their supplies from national and local sources rather than those created on-site. They also believe that tourists create experiential authenticity, attributed to purchase in the UNESCO heritage context - as 'prosumers'.
Keywords: Souvenirs, Vietnam, Sellers, Authenticity
Start Page: 275
End Page: 283