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Theme in Qualitative Content Analysis and Thematic Analysis / Mojtaba Vaismoradi, Sherrill Snelgrove
Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, Volume: 20, Issue: 3
Swansea University Author: Mojtaba Vaismoradi
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Qualitative design consists of various approaches towards data collection, whichresearchers can use to help with the provision of both cultural and contextual description andinterpretation of social phenomena. Qualitative content analysis (QCA) and thematic analysis (TA)as qualitative research appro...
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Qualitative design consists of various approaches towards data collection, whichresearchers can use to help with the provision of both cultural and contextual description andinterpretation of social phenomena. Qualitative content analysis (QCA) and thematic analysis (TA)as qualitative research approaches are commonly used by researchers across disciplines. There isa gap in the international literature regarding differences between QCA and TA in terms of theconcept of a theme and how it is developed. Therefore, in this discussion paper we address thisgap in knowledge and present differences and similarities between these qualitative researchapproaches in terms of the theme as the final product of data analysis. We drew on currentmultidisciplinary literature to support our perspectives and to develop internationally informedanalytical notions of the theme in QCA and TA. We anticipate that improving knowledge andunderstanding of theme development in QCA and TA will support other researchers in selecting themost appropriate qualitative approach to answer their study question, provide high-quality andtrustworthy findings, and remain faithful to the analytical requirements of QCA and TA.
data analysis; qualitative research; qualitative content analysis; theme; thematic analysis
College of Human and Health Sciences