Journal article 747 views 1217 downloads
Achieving superior organizational performance via big data predictive analytics: A dynamic capability view
Shivam Gupta,
Vinayak A. Drave,
Yogesh Dwivedi 
,
Abdullah M. Baabdullah,
Elvira Ismagilova
,
Abdullah M. Baabdullah,
Elvira Ismagilova
Industrial Marketing Management
Swansea University Author:
Yogesh Dwivedi
-
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DOI (Published version): 10.1016/j.indmarman.2019.11.009
Abstract
Achieving superior organizational performance via big data predictive analytics: A dynamic capability view
| Published in: | Industrial Marketing Management |
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| ISSN: | 0019-8501 |
| Published: |
Elsevier BV
2019
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa52697 |
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| College: |
Faculty of Humanities and Social Sciences |
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