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Journal article 813 views 1328 downloads

Achieving superior organizational performance via big data predictive analytics: A dynamic capability view

Shivam Gupta, Vinayak A. Drave, Yogesh Dwivedi Orcid Logo, Abdullah M. Baabdullah, Elvira Ismagilova

Industrial Marketing Management

Swansea University Author: Yogesh Dwivedi Orcid Logo

  • IMM Manuscript - 07 Oct 2019.pdf

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Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV 2019
Online Access: Check full text

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College: Faculty of Humanities and Social Sciences