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Achieving superior organizational performance via big data predictive analytics: A dynamic capability view
Ellie Ismagilova 
,
Shivam Gupta,
Vinayak A. Drave,
Yogesh Dwivedi,
Abdullah M. Baabdullah,
Elvira Ismagilova
,
Shivam Gupta,
Vinayak A. Drave,
Yogesh Dwivedi,
Abdullah M. Baabdullah,
Elvira Ismagilova
Industrial Marketing Management
Swansea University Authors:
Ellie Ismagilova , Yogesh Dwivedi
-
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DOI (Published version): 10.1016/j.indmarman.2019.11.009
Abstract
Achieving superior organizational performance via big data predictive analytics: A dynamic capability view
| Published in: | Industrial Marketing Management |
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| ISSN: | 0019-8501 |
| Published: |
Elsevier BV
2019
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa52697 |
| College: |
Faculty of Humanities and Social Sciences |
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