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A conceptual framework for the adoption of big data analytics by e-commerce startups: a case-based approach

Abhishek Behl, Pankaj Dutta, Stefan Lessmann, Yogesh Dwivedi Orcid Logo, Samarjit Kar

Information Systems and e-Business Management, Volume: 17, Issue: 2-4, Pages: 285 - 318

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: Information Systems and e-Business Management
ISSN: 1617-9846 1617-9854
Published: Springer Science and Business Media LLC 2019
Online Access: Check full text

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College: Faculty of Humanities and Social Sciences
Issue: 2-4
Start Page: 285
End Page: 318