No Cover Image

Journal article 168 views

Does online retail coupons and memberships create favourable psychological disposition? / Janarthanan Balakrishnan, Pantea Foroudi, Yogesh Dwivedi

Journal of Business Research, Volume: 116, Pages: 229 - 244

Swansea University Author: Yogesh Dwivedi

  • Online retail coupons and memberships .pdf

    PDF | Accepted Manuscript

    Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND).

    Download (566.33KB)
Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2020
Online Access: Check full text

Tags: Add Tag
No Tags, Be the first to tag this record!
Keywords: Online coupons; Impulsive purchases; Post-purchase dissonance; Online subscriptions and memberships; Social influence; Repurchase intention
College: School of Management
Start Page: 229
End Page: 244