Journal article 760 views 330 downloads
Does online retail coupons and memberships create favourable psychological disposition?
Janarthanan Balakrishnan,
Pantea Foroudi,
Yogesh Dwivedi
Journal of Business Research, Volume: 116, Pages: 229 - 244
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1016/j.jbusres.2020.05.039
Abstract
Does online retail coupons and memberships create favourable psychological disposition?
| Published in: | Journal of Business Research |
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| ISSN: | 0148-2963 |
| Published: |
Elsevier BV
2020
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa54278 |
| Keywords: |
Online coupons; Impulsive purchases; Post-purchase dissonance; Online subscriptions and memberships; Social influence; Repurchase intention |
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| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
229 |
| End Page: |
244 |