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Does online retail coupons and memberships create favourable psychological disposition?

Janarthanan Balakrishnan, Pantea Foroudi, Yogesh Dwivedi Orcid Logo

Journal of Business Research, Volume: 116, Pages: 229 - 244

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2020
Online Access: Check full text

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Keywords: Online coupons; Impulsive purchases; Post-purchase dissonance; Online subscriptions and memberships; Social influence; Repurchase intention
College: Faculty of Humanities and Social Sciences
Start Page: 229
End Page: 244