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Does retail type matter? Consumer responses to channel integration in omni-channel retailing

Xin-Jean Lim Orcid Logo, Jun-Hwa Cheah Orcid Logo, Yogesh Dwivedi Orcid Logo, James E. Richard Orcid Logo

Journal of Retailing and Consumer Services, Volume: 67, Start page: 102992

Swansea University Author: Yogesh Dwivedi Orcid Logo

  • Accepted Manuscript under embargo until: 28th September 2023
Published in: Journal of Retailing and Consumer Services
ISSN: 0969-6989
Published: Elsevier BV 2022
Online Access: Check full text

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Keywords: Channel integration; S–O-R framework; Retail types; Omni-channel retailing; PLS-SEM
College: Faculty of Humanities and Social Sciences
Funders: The authors would like to acknowledge the financial assistance provided by Faculty of Economics and Management, Universiti Kebangsaan Malaysia to undertake this research.
Start Page: 102992