Does retail type matter? Consumer responses to channel integration in omni-channel retailing

Journal article 921 views 761 downloads

Xin-Jean Lim

, Jun-Hwa Cheah

, Yogesh Dwivedi, James E. Richard

Journal of Retailing and Consumer Services, Volume: 67, Start page: 102992

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1016/j.jretconser.2022.102992

Published in:	Journal of Retailing and Consumer Services
ISSN:	0969-6989
Published:	Elsevier BV 2022
Online Access:	Check full text
URI:	https://cronfa.swan.ac.uk/Record/cronfa59666

Keywords:	Channel integration; S–O-R framework; Retail types; Omni-channel retailing; PLS-SEM
College:	Faculty of Humanities and Social Sciences
Funders:	The authors would like to acknowledge the financial assistance provided by Faculty of Economics and Management, Universiti Kebangsaan Malaysia to undertake this research.
Start Page:	102992