Journal article 535 views 176 downloads
Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers
Satyam Mishra 
,
Anubhav Mishra ,
Ashish Dubey,
Yogesh Dwivedi
,
Anubhav Mishra ,
Ashish Dubey,
Yogesh Dwivedi
Industrial Management & Data Systems, Volume: 124, Issue: 1, Pages: 212 - 252
Swansea University Author:
Yogesh Dwivedi
-
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DOI (Published version): 10.1108/imds-05-2023-0336
Abstract
Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers
| Published in: | Industrial Management & Data Systems |
|---|---|
| ISSN: | 0263-5577 |
| Published: |
Emerald
2024
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa64634 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
1 |
| Start Page: |
212 |
| End Page: |
252 |