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The impact of online vs. offline acculturation on purchase intentions: A multigroup analysis of the role of education / Hatice Kizgin; Ahmad Jamal; Yogesh Dwivedi; Nripendra P. Rana

Journal of Business Research

Swansea University Author: Yogesh, Dwivedi

  • Accepted Manuscript under embargo until: 23rd November 2021
Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2020
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa54132
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Keywords: Online acculturation; Offline enculturation/acculturation;Purchase intentions; Education; Multigroup analysis
College: School of Management