No Cover Image

Journal article 110 views

The impact of online vs. offline acculturation on purchase intentions: A multigroup analysis of the role of education / Hatice Kizgin; Ahmad Jamal; Yogesh Dwivedi; Nripendra P. Rana

Journal of Business Research

Swansea University Author: Yogesh, Dwivedi

  • Accepted Manuscript under embargo until: 23rd November 2021
Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2020
Online Access: Check full text

Tags: Add Tag
No Tags, Be the first to tag this record!
Keywords: Online acculturation; Offline enculturation/acculturation;Purchase intentions; Education; Multigroup analysis
College: School of Management