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The impact of online vs. offline acculturation on purchase intentions: A multigroup analysis of the role of education

Hatice Kizgin, Ahmad Jamal, Yogesh Dwivedi Orcid Logo, Nripendra P. Rana

Journal of Business Research

Swansea University Author: Yogesh Dwivedi Orcid Logo


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Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2020
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Keywords: Online acculturation; Offline enculturation/acculturation;Purchase intentions; Education; Multigroup analysis
College: Faculty of Humanities and Social Sciences