Journal article 463 views 18 downloads
Does retail type matter? Consumer responses to channel integration in omni-channel retailing
Xin-Jean Lim 
,
Jun-Hwa Cheah ,
Yogesh Dwivedi ,
James E. Richard
,
Jun-Hwa Cheah ,
Yogesh Dwivedi ,
James E. Richard
Journal of Retailing and Consumer Services, Volume: 67, Start page: 102992
Swansea University Author:
Yogesh Dwivedi
-
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DOI (Published version): 10.1016/j.jretconser.2022.102992
Abstract
Does retail type matter? Consumer responses to channel integration in omni-channel retailing
| Published in: | Journal of Retailing and Consumer Services |
|---|---|
| ISSN: | 0969-6989 |
| Published: |
Elsevier BV
2022
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| Online Access: |
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|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa59666 |
| Tags: |
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| Keywords: |
Channel integration; S–O-R framework; Retail types; Omni-channel retailing; PLS-SEM |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Funders: |
The authors would like to acknowledge the financial assistance provided by Faculty of Economics and Management, Universiti Kebangsaan Malaysia to undertake this research. |
| Start Page: |
102992 |