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Social entrepreneurship orientation: Drivers of success for start-ups and established industrial firms

Jantje Halberstadt, Thomas Niemand, Sascha Kraus, Gadaf Rexhepi, Paul Jones Orcid Logo, Norbert Kailer

Industrial Marketing Management, Volume: 94, Pages: 137 - 149

Swansea University Author: Paul Jones Orcid Logo

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DOI (Published version): 10.1016/j.indmarman.2020.06.012

Abstract

Academic research into social entrepreneurship orientation (SEO) remains nascent, despite social entrepreneurship receiving increasing attention in both research and practice. This study of 308 industrial industry firms from Austria and Northern Macedonia contributes to closing these research gaps by...

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Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier Elsevier BV 2021
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa54666
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Abstract: Academic research into social entrepreneurship orientation (SEO) remains nascent, despite social entrepreneurship receiving increasing attention in both research and practice. This study of 308 industrial industry firms from Austria and Northern Macedonia contributes to closing these research gaps by investigating how SEO influences social entrepreneurial performance taking into account the performance consequences of heterogeneity in firms' characteristics demonstrated by start-ups and established firms using multi-group structural equation modeling and fsQCA as methods of comparison. Combining person-centered and variable-centered methods, this study contributes by exploring how SEO influences social entrepreneurial performance and considering firms' characteristics for both start-ups and established industrial firms. The study highlights key differences for start-ups and established firms. The development phase of a firm, thus, plays a key role when examining SEO dimensions. This study informs practices of individuals seeking to undertake a business start-up or owner/managers involved in the operation and management of established firms in a social entrepreneurship context. The findings will be of interest to the enterprise support community in tailoring funding and training support for social enterprises for both start-ups and established firms.
Keywords: Social entrepreneurship; Entrepreneurial orientation; Sustainability; Start-ups; Multi-group structural equation modeling; fsQCA
College: Faculty of Humanities and Social Sciences
Start Page: 137
End Page: 149

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