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Social entrepreneurship orientation: Drivers of success for start-ups and established industrial firms
Industrial Marketing Management, Volume: 94, Pages: 137 - 149
Swansea University Author: Paul Jones
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Academic research into social entrepreneurship orientation (SEO) remains nascent, despite social entrepreneurship receiving increasing attention in both research and practice. This study of 308 industrial industry ﬁrms from Austria and Northern Macedonia contributes to closing these research gaps by...
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Academic research into social entrepreneurship orientation (SEO) remains nascent, despite social entrepreneurship receiving increasing attention in both research and practice. This study of 308 industrial industry ﬁrms from Austria and Northern Macedonia contributes to closing these research gaps by investigating how SEO inﬂuences social entrepreneurial performance taking into account the performance consequences of heterogeneity in ﬁrms' characteristics demonstrated by start-ups and established ﬁrms using multi-group structural equation modeling and fsQCA as methods of comparison. Combining person-centered and variable-centered methods, this study contributes by exploring how SEO inﬂuences social entrepreneurial performance and considering ﬁrms' characteristics for both start-ups and established industrial ﬁrms. The study highlights key differences for start-ups and established ﬁrms. The development phase of a ﬁrm, thus, plays a key role when examining SEO dimensions. This study informs practices of individuals seeking to undertake a business start-up or owner/managers involved in the operation and management of established ﬁrms in a social entrepreneurship context. The ﬁndings will be of interest to the enterprise support community in tailoring funding and training support for social enterprises for both start-ups and established ﬁrms.
Social entrepreneurship; Entrepreneurial orientation; Sustainability; Start-ups; Multi-group structural equation modeling; fsQCA
Faculty of Humanities and Social Sciences