No Cover Image

Journal article 583 views 594 downloads

Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention

Tathagata Ghosh, Sreejesh S., Yogesh Dwivedi Orcid Logo

Journal of Interactive Marketing, Volume: 55, Pages: 52 - 66

Swansea University Author: Yogesh Dwivedi Orcid Logo

  • Revised Manuscript_R3.pdf

    PDF | Accepted Manuscript

    ©2021 All rights reserved. All article content, except where otherwise noted, is licensed under a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND)

    Download (616.52KB)
Published in: Journal of Interactive Marketing
ISSN: 1094-9968
Published: Elsevier BV 2021
Online Access: Check full text

Tags: Add Tag
No Tags, Be the first to tag this record!
Keywords: Advergame, brand familiarity, game speed, gaming platform, memory
College: Faculty of Humanities and Social Sciences
Start Page: 52
End Page: 66