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Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention

Tathagata Ghosh, Sreejesh S., Yogesh Dwivedi Orcid Logo

Journal of Interactive Marketing, Volume: 55, Pages: 52 - 66

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: Journal of Interactive Marketing
ISSN: 1094-9968
Published: Elsevier BV 2021
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa56029
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Keywords: Advergame, brand familiarity, game speed, gaming platform, memory
College: Faculty of Humanities and Social Sciences
Start Page: 52
End Page: 66