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Journal article 959 views 447 downloads

Examining the impact of gamification on intention of engagement and brand attitude in the marketing context

Yang Yang, Yousra Asaad, Yogesh Dwivedi Orcid Logo

Computers in Human Behavior, Volume: 73, Pages: 459 - 469

Swansea University Author: Yogesh Dwivedi Orcid Logo

DOI (Published version): 10.1016/j.chb.2017.03.066

Published in: Computers in Human Behavior
Published: 2017
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College: Faculty of Humanities and Social Sciences
Start Page: 459
End Page: 469