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Journal article 336 views 96 downloads

Examining the impact of gamification on intention of engagement and brand attitude in the marketing context / Yang Yang; Yousra Asaad; Yogesh Dwivedi

Computers in Human Behavior, Volume: 73, Pages: 459 - 469

Swansea University Author: Dwivedi, Yogesh

DOI (Published version): 10.1016/j.chb.2017.03.066

Published in: Computers in Human Behavior
Published: 2017
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College: School of Management
Start Page: 459
End Page: 469