Journal article 699 views 314 downloads
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
Ali Abdallah Alalwan,
Raed Salah Algharabat ,
Abdullah Mohammed Baabdullah,
Nripendra P. Rana,
Zainah Qasem,
Yogesh Dwivedi
Journal of Enterprise Information Management, Volume: 33, Issue: 3, Pages: 627 - 653
Swansea University Author: Yogesh Dwivedi
-
PDF | Accepted Manuscript
Download (856.1KB)
DOI (Published version): 10.1108/jeim-07-2019-0194
Abstract
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
Published in: | Journal of Enterprise Information Management |
---|---|
ISSN: | 1741-0398 |
Published: |
Emerald
2020
|
Online Access: |
Check full text
|
URI: | https://cronfa.swan.ac.uk/Record/cronfa53284 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Keywords: |
Mobile shopping; Mobile interactivity; Customer engagement |
---|---|
College: |
Faculty of Humanities and Social Sciences |
Issue: |
3 |
Start Page: |
627 |
End Page: |
653 |