No Cover Image

Journal article 340 views 181 downloads

Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping

Ali Abdallah Alalwan, Raed Salah Algharabat Orcid Logo, Abdullah Mohammed Baabdullah, Nripendra P. Rana, Zainah Qasem, Yogesh Dwivedi Orcid Logo

Journal of Enterprise Information Management, Volume: 33, Issue: 3, Pages: 627 - 653

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: Journal of Enterprise Information Management
ISSN: 1741-0398
Published: Emerald 2020
Online Access: Check full text

Tags: Add Tag
No Tags, Be the first to tag this record!
Keywords: Mobile shopping; Mobile interactivity; Customer engagement
College: Faculty of Humanities and Social Sciences
Issue: 3
Start Page: 627
End Page: 653