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Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping / Ali Abdallah Alalwan, Raed Salah Algharabat, Abdullah Mohammed Baabdullah, Nripendra P. Rana, Zainah Qasem, Yogesh Dwivedi

Journal of Enterprise Information Management, Volume: 33, Issue: 3, Pages: 627 - 653

Swansea University Author: Yogesh Dwivedi

Published in: Journal of Enterprise Information Management
ISSN: 1741-0398
Published: Emerald 2020
Online Access: Check full text

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Keywords: Mobile shopping; Mobile interactivity; Customer engagement
Issue: 3
Start Page: 627
End Page: 653