Journal article 705 views 322 downloads
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
Ali Abdallah Alalwan,
Raed Salah Algharabat ,
Abdullah Mohammed Baabdullah,
Nripendra P. Rana,
Zainah Qasem,
Yogesh Dwivedi
Journal of Enterprise Information Management, Volume: 33, Issue: 3, Pages: 627 - 653
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1108/jeim-07-2019-0194
Abstract
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
Published in: | Journal of Enterprise Information Management |
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ISSN: | 1741-0398 |
Published: |
Emerald
2020
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URI: | https://cronfa.swan.ac.uk/Record/cronfa53284 |
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2022-10-26T11:36:53.6747451 v2 53284 2020-01-16 Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2020-01-16 BBU Journal Article Journal of Enterprise Information Management 33 3 627 653 Emerald 1741-0398 Mobile shopping; Mobile interactivity; Customer engagement 22 4 2020 2020-04-22 10.1108/jeim-07-2019-0194 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2022-10-26T11:36:53.6747451 2020-01-16T22:13:14.5310952 Faculty of Humanities and Social Sciences School of Management - Business Management Ali Abdallah Alalwan 1 Raed Salah Algharabat 0000-0002-1870-1708 2 Abdullah Mohammed Baabdullah 3 Nripendra P. Rana 4 Zainah Qasem 5 Yogesh Dwivedi 0000-0002-5547-9990 6 53284__16337__1fa440cd3d0649d3b714f27d50f0e427.pdf 14.01.2020 Revised Submission - JEIM.pdf 2020-01-16T22:23:17.6307156 Output 876651 application/pdf Accepted Manuscript true true eng |
title |
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping |
spellingShingle |
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping Yogesh Dwivedi |
title_short |
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping |
title_full |
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping |
title_fullStr |
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping |
title_full_unstemmed |
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping |
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Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping |
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d154596e71b99ad1285563c8fdd373d7 |
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d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi |
author |
Yogesh Dwivedi |
author2 |
Ali Abdallah Alalwan Raed Salah Algharabat Abdullah Mohammed Baabdullah Nripendra P. Rana Zainah Qasem Yogesh Dwivedi |
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Journal of Enterprise Information Management |
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10.1108/jeim-07-2019-0194 |
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Emerald |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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