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Role of cognitive absorption in building user trust and experience

Janarthanan Balakrishnan, Yogesh Dwivedi Orcid Logo

Psychology & Marketing, Volume: 38, Issue: 4, Pages: 643 - 668

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1002/mar.21462

Published in: Psychology & Marketing
ISSN: 0742-6046 1520-6793
Published: Wiley 2021
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Keywords: artificial intelligence; chatbots; cognitive absorption; continuation intention; services marketing; technology trust
College: Faculty of Humanities and Social Sciences
Issue: 4
Start Page: 643
End Page: 668