Journal article 1605 views 404 downloads
Role of cognitive absorption in building user trust and experience
Janarthanan Balakrishnan,
Yogesh Dwivedi
Psychology & Marketing, Volume: 38, Issue: 4, Pages: 643 - 668
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1002/mar.21462
Abstract
Role of cognitive absorption in building user trust and experience
| Published in: | Psychology & Marketing |
|---|---|
| ISSN: | 0742-6046 1520-6793 |
| Published: |
Wiley
2021
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa56096 |
| Keywords: |
artificial intelligence; chatbots; cognitive absorption; continuation intention; services marketing; technology trust |
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| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
4 |
| Start Page: |
643 |
| End Page: |
668 |