No Cover Image

Journal article 170 views 42 downloads

Role of cognitive absorption in building user trust and experience

Janarthanan Balakrishnan, Yogesh Dwivedi Orcid Logo

Psychology & Marketing, Volume: 38, Issue: 4, Pages: 643 - 668

Swansea University Author: Yogesh Dwivedi Orcid Logo

  • 56096.pdf

    PDF | Version of Record

    © 2021 The Authors. This is an open access article under the terms of the Creative Commons Attribution‐NonCommercial License

    Download (1.59MB)

Check full text

DOI (Published version): 10.1002/mar.21462

Published in: Psychology & Marketing
ISSN: 0742-6046 1520-6793
Published: Wiley 2021
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa56096
Tags: Add Tag
No Tags, Be the first to tag this record!
Keywords: artificial intelligence; chatbots; cognitive absorption; continuation intention; services marketing; technology trust
College: School of Management
Issue: 4
Start Page: 643
End Page: 668