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Quality Choice when Brand Image Matters / Ansgar Wohlschlegel

Journal of Institutional and Theoretical Economics, Volume: 167, Issue: 1, Start page: 122

Swansea University Author: Ansgar, Wohlschlegel

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Published in: Journal of Institutional and Theoretical Economics
ISSN: 0932-4569
Published: Mohr Siebeck 2011
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URI: https://cronfa.swan.ac.uk/Record/cronfa56579
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Issue: 1
Start Page: 122