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Quality Choice when Brand Image Matters

Ansgar Wohlschlegel Orcid Logo

Journal of Institutional and Theoretical Economics, Volume: 167, Issue: 1, Start page: 122

Swansea University Author: Ansgar Wohlschlegel Orcid Logo

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Published in: Journal of Institutional and Theoretical Economics
ISSN: 0932-4569
Published: Mohr Siebeck 2011
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College: Professional Services
Issue: 1
Start Page: 122