Cross-leveraging synergistic benefits from across an event portfolio: Empirical evidence from Madeira
Date first appeared online | 18/06/2021 |
DOI | 10.1016/j.jdmm.2021.100630 |
Authors | Garrod B. |
Journal Name | Journal of Destination Marketing & Management |
Volume | 21 |
Documents
- Event porfolio JDMM Almeida Garrod.pdf , Book, ©2021 All rights reserved. All article content, except where otherwise noted, is licensed under a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND)