Journal article 11 views
Leveraging the Experiencescape for Destination Attractiveness: Empirical Insights from Casino Resorts”
jichunli@mpu.edu.mo,
liushuang@mpu.edu.mo,
ryanho@mpu.edu.mo,
e.sthapit@mmu.ac.uk,
Brian Garrod 
Journal of Hospitality and Tourism Insights
Swansea University Author:
Brian Garrod
Abstract
Purpose: The experiencescape is a relatively new concept, and research using it remains scarce.This study contributes to the understanding of the experiencescape and its role in tourismconsumption by constructing a novel conceptual model of the experiencescape elements of acasino resort visit and th...
| Published in: | Journal of Hospitality and Tourism Insights |
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| Published: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa68483 |
| Abstract: |
Purpose: The experiencescape is a relatively new concept, and research using it remains scarce.This study contributes to the understanding of the experiencescape and its role in tourismconsumption by constructing a novel conceptual model of the experiencescape elements of acasino resort visit and their effects on its attractiveness.Design/methodology/approach: Partial least squares structural equation modelling wasemployed, using data collected from 491 casino resort visitors in Macao, to establish a linkbetween the experiencescape and visitors’ perceived overall attractiveness of the casino resortthrough the mediating effect of arousal.Findings: The findings establish the relationship between experiencescapes and the perceivedoverall attractiveness of integrated casino resorts through the mediating effect of arousal.Originality: This study presents novel insights into the role of emotions in an integrated casinoresort context. It identifies a set of strategies through which managers can increase theattractiveness of their resorts by stimulating customers’ emotions.Practical implications: Casino resort executives are advised to orchestrate various experienceelements from the perspective of the experiencescape to trigger positive tourism experiences.Specifically, all factors related to tangible, gaming and non-gaming, and social experientialstimuli need to be continually reviewed, improved, and innovated. |
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| College: |
School of Management |