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Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts
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Erose Sthapit ,
Brian Garrod
Journal of Hospitality and Tourism Insights
Swansea University Author:
Brian Garrod
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DOI (Published version): 10.1108/jhti-09-2024-0950
Abstract
Purpose: The experiencescape is a relatively new concept, and research using it remains scarce.This study contributes to the understanding of the experiencescape and its role in tourismconsumption by constructing a novel conceptual model of the experiencescape elements of acasino resort visit and th...
| Published in: | Journal of Hospitality and Tourism Insights |
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| ISSN: | 2514-9792 2514-9806 |
| Published: |
Emerald
2024
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa68483 |
| Abstract: |
Purpose: The experiencescape is a relatively new concept, and research using it remains scarce.This study contributes to the understanding of the experiencescape and its role in tourismconsumption by constructing a novel conceptual model of the experiencescape elements of acasino resort visit and their effects on its attractiveness. Design/methodology/approach: Partial least squares structural equation modelling wasemployed, using data collected from 491 casino resort visitors in Macao, to establish a linkbetween the experiencescape and visitors’ perceived overall attractiveness of the casino resortthrough the mediating effect of arousal. Findings: The findings establish the relationship between experiencescapes and the perceivedoverall attractiveness of integrated casino resorts through the mediating effect of arousal. Originality: This study presents novel insights into the role of emotions in an integrated casinoresort context. It identifies a set of strategies through which managers can increase theattractiveness of their resorts by stimulating customers’ emotions. Practical implications: Casino resort executives are advised to orchestrate various experienceelements from the perspective of the experiencescape to trigger positive tourism experiences.Specifically, all factors related to tangible, gaming and non-gaming, and social experientialstimuli need to be continually reviewed, improved, and innovated. |
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| Keywords: |
Experiencescape, Gaming experience, Non-gaming experience, Arousal, Destination attractiveness, Integrated casino resorts |
| College: |
Faculty of Humanities and Social Sciences |
| Funders: |
None |