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Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts

Chunli Ji, Shuang Liu, Hong-Wai Ho Orcid Logo, Erose Sthapit Orcid Logo, Brian Garrod Orcid Logo

Journal of Hospitality and Tourism Insights

Swansea University Author: Brian Garrod Orcid Logo

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DOI (Published version): 10.1108/jhti-09-2024-0950

Abstract

Purpose: The experiencescape is a relatively new concept, and research using it remains scarce.This study contributes to the understanding of the experiencescape and its role in tourismconsumption by constructing a novel conceptual model of the experiencescape elements of acasino resort visit and th...

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Published in: Journal of Hospitality and Tourism Insights
ISSN: 2514-9792 2514-9806
Published: Emerald 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa68483
first_indexed 2024-12-09T01:47:41Z
last_indexed 2025-04-01T04:42:08Z
id cronfa68483
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spelling 2025-03-31T16:20:57.0666923 v2 68483 2024-12-08 Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2024-12-08 CBAE Purpose: The experiencescape is a relatively new concept, and research using it remains scarce.This study contributes to the understanding of the experiencescape and its role in tourismconsumption by constructing a novel conceptual model of the experiencescape elements of acasino resort visit and their effects on its attractiveness. Design/methodology/approach: Partial least squares structural equation modelling wasemployed, using data collected from 491 casino resort visitors in Macao, to establish a linkbetween the experiencescape and visitors’ perceived overall attractiveness of the casino resortthrough the mediating effect of arousal. Findings: The findings establish the relationship between experiencescapes and the perceivedoverall attractiveness of integrated casino resorts through the mediating effect of arousal. Originality: This study presents novel insights into the role of emotions in an integrated casinoresort context. It identifies a set of strategies through which managers can increase theattractiveness of their resorts by stimulating customers’ emotions. Practical implications: Casino resort executives are advised to orchestrate various experienceelements from the perspective of the experiencescape to trigger positive tourism experiences.Specifically, all factors related to tangible, gaming and non-gaming, and social experientialstimuli need to be continually reviewed, improved, and innovated. Journal Article Journal of Hospitality and Tourism Insights 0 Emerald 2514-9792 2514-9806 Experiencescape, Gaming experience, Non-gaming experience, Arousal, Destination attractiveness, Integrated casino resorts 26 12 2024 2024-12-26 10.1108/jhti-09-2024-0950 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University None 2025-03-31T16:20:57.0666923 2024-12-08T19:40:09.3240573 Faculty of Humanities and Social Sciences School of Management - Business Management Chunli Ji 1 Shuang Liu 2 Hong-Wai Ho 0000-0003-0335-7817 3 Erose Sthapit 0000-0002-1650-3900 4 Brian Garrod 0000-0002-5468-6816 5 68483__33452__493bb2fbe7ca433383320f5ba59ea000.pdf 68483.AAM.pdf 2025-01-30T15:45:42.7402195 Output 387111 application/pdf Accepted Manuscript true Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention). true eng https://creativecommons.org/licenses/by/4.0/deed.en
title Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts
spellingShingle Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts
Brian Garrod
title_short Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts
title_full Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts
title_fullStr Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts
title_full_unstemmed Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts
title_sort Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
author Brian Garrod
author2 Chunli Ji
Shuang Liu
Hong-Wai Ho
Erose Sthapit
Brian Garrod
format Journal article
container_title Journal of Hospitality and Tourism Insights
container_volume 0
publishDate 2024
institution Swansea University
issn 2514-9792
2514-9806
doi_str_mv 10.1108/jhti-09-2024-0950
publisher Emerald
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description Purpose: The experiencescape is a relatively new concept, and research using it remains scarce.This study contributes to the understanding of the experiencescape and its role in tourismconsumption by constructing a novel conceptual model of the experiencescape elements of acasino resort visit and their effects on its attractiveness. Design/methodology/approach: Partial least squares structural equation modelling wasemployed, using data collected from 491 casino resort visitors in Macao, to establish a linkbetween the experiencescape and visitors’ perceived overall attractiveness of the casino resortthrough the mediating effect of arousal. Findings: The findings establish the relationship between experiencescapes and the perceivedoverall attractiveness of integrated casino resorts through the mediating effect of arousal. Originality: This study presents novel insights into the role of emotions in an integrated casinoresort context. It identifies a set of strategies through which managers can increase theattractiveness of their resorts by stimulating customers’ emotions. Practical implications: Casino resort executives are advised to orchestrate various experienceelements from the perspective of the experiencescape to trigger positive tourism experiences.Specifically, all factors related to tangible, gaming and non-gaming, and social experientialstimuli need to be continually reviewed, improved, and innovated.
published_date 2024-12-26T09:25:35Z
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score 11.057753

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