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Leveraging the Experiencescape for Destination Attractiveness: Empirical Insights from Casino Resorts”

jichunli@mpu.edu.mo, liushuang@mpu.edu.mo, ryanho@mpu.edu.mo, e.sthapit@mmu.ac.uk, Brian Garrod Orcid Logo

Journal of Hospitality and Tourism Insights

Swansea University Author: Brian Garrod Orcid Logo

Abstract

Purpose: The experiencescape is a relatively new concept, and research using it remains scarce.This study contributes to the understanding of the experiencescape and its role in tourismconsumption by constructing a novel conceptual model of the experiencescape elements of acasino resort visit and th...

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Published in: Journal of Hospitality and Tourism Insights
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URI: https://cronfa.swan.ac.uk/Record/cronfa68483
first_indexed 2024-12-09T01:47:41Z
last_indexed 2024-12-09T01:47:41Z
id cronfa68483
recordtype SURis
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spelling 2024-12-08T19:49:20.0215111 v2 68483 2024-12-08 Leveraging the Experiencescape for Destination Attractiveness: Empirical Insights from Casino Resorts” 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2024-12-08 CBAE Purpose: The experiencescape is a relatively new concept, and research using it remains scarce.This study contributes to the understanding of the experiencescape and its role in tourismconsumption by constructing a novel conceptual model of the experiencescape elements of acasino resort visit and their effects on its attractiveness.Design/methodology/approach: Partial least squares structural equation modelling wasemployed, using data collected from 491 casino resort visitors in Macao, to establish a linkbetween the experiencescape and visitors’ perceived overall attractiveness of the casino resortthrough the mediating effect of arousal.Findings: The findings establish the relationship between experiencescapes and the perceivedoverall attractiveness of integrated casino resorts through the mediating effect of arousal.Originality: This study presents novel insights into the role of emotions in an integrated casinoresort context. It identifies a set of strategies through which managers can increase theattractiveness of their resorts by stimulating customers’ emotions.Practical implications: Casino resort executives are advised to orchestrate various experienceelements from the perspective of the experiencescape to trigger positive tourism experiences.Specifically, all factors related to tangible, gaming and non-gaming, and social experientialstimuli need to be continually reviewed, improved, and innovated. Journal Article Journal of Hospitality and Tourism Insights 0 0 0 0001-01-01 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2024-12-08T19:49:20.0215111 2024-12-08T19:40:09.3240573 School of Management jichunli@mpu.edu.mo 1 liushuang@mpu.edu.mo 2 ryanho@mpu.edu.mo 3 e.sthapit@mmu.ac.uk 4 Brian Garrod 0000-0002-5468-6816 5
title Leveraging the Experiencescape for Destination Attractiveness: Empirical Insights from Casino Resorts”
spellingShingle Leveraging the Experiencescape for Destination Attractiveness: Empirical Insights from Casino Resorts”
Brian Garrod
title_short Leveraging the Experiencescape for Destination Attractiveness: Empirical Insights from Casino Resorts”
title_full Leveraging the Experiencescape for Destination Attractiveness: Empirical Insights from Casino Resorts”
title_fullStr Leveraging the Experiencescape for Destination Attractiveness: Empirical Insights from Casino Resorts”
title_full_unstemmed Leveraging the Experiencescape for Destination Attractiveness: Empirical Insights from Casino Resorts”
title_sort Leveraging the Experiencescape for Destination Attractiveness: Empirical Insights from Casino Resorts”
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
author Brian Garrod
author2 jichunli@mpu.edu.mo
liushuang@mpu.edu.mo
ryanho@mpu.edu.mo
e.sthapit@mmu.ac.uk
Brian Garrod
format Journal article
container_title Journal of Hospitality and Tourism Insights
institution Swansea University
college_str School of Management
hierarchytype
hierarchy_top_id schoolofmanagement
hierarchy_top_title School of Management
hierarchy_parent_id schoolofmanagement
hierarchy_parent_title School of Management
document_store_str 0
active_str 0
description Purpose: The experiencescape is a relatively new concept, and research using it remains scarce.This study contributes to the understanding of the experiencescape and its role in tourismconsumption by constructing a novel conceptual model of the experiencescape elements of acasino resort visit and their effects on its attractiveness.Design/methodology/approach: Partial least squares structural equation modelling wasemployed, using data collected from 491 casino resort visitors in Macao, to establish a linkbetween the experiencescape and visitors’ perceived overall attractiveness of the casino resortthrough the mediating effect of arousal.Findings: The findings establish the relationship between experiencescapes and the perceivedoverall attractiveness of integrated casino resorts through the mediating effect of arousal.Originality: This study presents novel insights into the role of emotions in an integrated casinoresort context. It identifies a set of strategies through which managers can increase theattractiveness of their resorts by stimulating customers’ emotions.Practical implications: Casino resort executives are advised to orchestrate various experienceelements from the perspective of the experiencescape to trigger positive tourism experiences.Specifically, all factors related to tangible, gaming and non-gaming, and social experientialstimuli need to be continually reviewed, improved, and innovated.
published_date 0001-01-01T08:31:04Z
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score 11.321802

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