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New product success through big data analytics: an empirical evidence from Iran

Farid Shirazi Orcid Logo, Hsiao-Ting Tseng Orcid Logo, Olu Adegbite Orcid Logo, Nick Hajli Orcid Logo, Saeed Rouhani

Information Technology & People, Volume: 35, Issue: 5, Pages: 1513 - 1539

Swansea University Author: Nick Hajli Orcid Logo

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Published in: Information Technology & People
ISSN: 0959-3845
Published: Emerald 2022
Online Access: Check full text

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College: Faculty of Humanities and Social Sciences
Issue: 5
Start Page: 1513
End Page: 1539