Journal article 437 views 11 downloads
Customer agility and big data analytics in new product context
Hsiao-Ting Tseng,
Niloofar Aghaali,
Nick Hajli 
Technological Forecasting and Social Change, Volume: 180, Start page: 121690
Swansea University Author:
Nick Hajli
-
PDF | Accepted Manuscript
©2022 All rights reserved. All article content, except where otherwise noted, is licensed under a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND)
Download (138.71KB)
DOI (Published version): 10.1016/j.techfore.2022.121690
Abstract
Customer agility and big data analytics in new product context
| Published in: | Technological Forecasting and Social Change |
|---|---|
| ISSN: | 0040-1625 |
| Published: |
Elsevier BV
2022
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa59894 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Keywords: |
Customer agility; Big data analytics; New Product Success; Survey |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
121690 |