Journal article 381 views
Customer agility and big data analytics in new product context
Technological Forecasting and Social Change, Volume: 180, Start page: 121690
Swansea University Author: Nick Hajli
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1016/j.techfore.2022.121690
Abstract
Customer agility and big data analytics in new product context
Published in: | Technological Forecasting and Social Change |
---|---|
ISSN: | 0040-1625 |
Published: |
Elsevier BV
2022
|
Online Access: |
Check full text
|
URI: | https://cronfa.swan.ac.uk/Record/cronfa59894 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Keywords: |
Customer agility; Big data analytics; New Product Success; Survey |
---|---|
College: |
Faculty of Humanities and Social Sciences |
Start Page: |
121690 |