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Journal article 341 views

Customer agility and big data analytics in new product context

Hsiao-Ting Tseng, Niloofar Aghaali, Nick Hajli Orcid Logo

Technological Forecasting and Social Change, Volume: 180, Start page: 121690

Swansea University Author: Nick Hajli Orcid Logo

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Published in: Technological Forecasting and Social Change
ISSN: 0040-1625
Published: Elsevier BV 2022
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Keywords: Customer agility; Big data analytics; New Product Success; Survey
College: Faculty of Humanities and Social Sciences
Start Page: 121690