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Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach

Anshuman Sharma, Yogesh Dwivedi Orcid Logo, Vikas Arya, Muhammad Qutubuddin Siddiqui

Computers in Human Behavior, Volume: 124, Start page: 106919

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1016/j.chb.2021.106919

Published in: Computers in Human Behavior
ISSN: 0747-5632
Published: Elsevier BV 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa57094
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first_indexed 2021-06-10T17:54:41Z
last_indexed 2022-01-18T04:25:06Z
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spelling 2022-01-17T14:48:53.6742682 v2 57094 2021-06-10 Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2021-06-10 BBU Journal Article Computers in Human Behavior 124 106919 Elsevier BV 0747-5632 Advertising value; Artificial neural network; Attitude toward SMS advertising; Brand familiarity; SMS advertising perception; PLS-SEM; Purchase intention 1 11 2021 2021-11-01 10.1016/j.chb.2021.106919 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2022-01-17T14:48:53.6742682 2021-06-10T18:52:44.1741627 Faculty of Humanities and Social Sciences School of Management - Business Management Anshuman Sharma 1 Yogesh Dwivedi 0000-0002-5547-9990 2 Vikas Arya 3 Muhammad Qutubuddin Siddiqui 4 57094__20128__9e25d67387094cccad8f5978abaee21c.pdf Revised Manuscript.pdf 2021-06-10T18:54:33.3235725 Output 840510 application/pdf Accepted Manuscript true 2022-06-14T00:00:00.0000000 ©2021 All rights reserved. All article content, except where otherwise noted, is licensed under a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND) true eng https://creativecommons.org/licenses/by-nc-nd/4.0/
title Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
spellingShingle Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
Yogesh Dwivedi
title_short Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
title_full Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
title_fullStr Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
title_full_unstemmed Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
title_sort Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Anshuman Sharma
Yogesh Dwivedi
Vikas Arya
Muhammad Qutubuddin Siddiqui
format Journal article
container_title Computers in Human Behavior
container_volume 124
container_start_page 106919
publishDate 2021
institution Swansea University
issn 0747-5632
doi_str_mv 10.1016/j.chb.2021.106919
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2021-11-01T04:12:34Z
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