Journal article 949 views 621 downloads
Interactive voice assistants – Does brand credibility assuage privacy risks?
Shilpi Jain,
Sriparna Basu,
Yogesh Dwivedi 
,
Sumeet Kaur
,
Sumeet Kaur
Journal of Business Research, Volume: 139, Pages: 701 - 717
Swansea University Author:
Yogesh Dwivedi
-
PDF | Accepted Manuscript
©2021 All rights reserved. All article content, except where otherwise noted, is licensed under a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND)
Download (909.5KB)
DOI (Published version): 10.1016/j.jbusres.2021.10.007
Abstract
Interactive voice assistants – Does brand credibility assuage privacy risks?
| Published in: | Journal of Business Research |
|---|---|
| ISSN: | 0148-2963 |
| Published: |
Elsevier BV
2022
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa58175 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Keywords: |
Brand credibility; Hedonic; Perceived privacy risk; Perceived value; Social; Utility; Voice assistants |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
701 |
| End Page: |
717 |