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Interactive voice assistants – Does brand credibility assuage privacy risks?

Shilpi Jain, Sriparna Basu, Yogesh Dwivedi Orcid Logo, Sumeet Kaur

Journal of Business Research, Volume: 139, Pages: 701 - 717

Swansea University Author: Yogesh Dwivedi Orcid Logo

  • Accepted Manuscript under embargo until: 19th April 2023
Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2022
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa58175
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Keywords: Brand credibility; Hedonic; Perceived privacy risk; Perceived value; Social; Utility; Voice assistants
College: School of Management
Start Page: 701
End Page: 717