Journal article 246 views
Interactive voice assistants – Does brand credibility assuage privacy risks?
Shilpi Jain,
Sriparna Basu,
Yogesh Dwivedi 
,
Sumeet Kaur
,
Sumeet Kaur
Journal of Business Research, Volume: 139, Pages: 701 - 717
Swansea University Author:
Yogesh Dwivedi
DOI (Published version): 10.1016/j.jbusres.2021.10.007
Abstract
Interactive voice assistants – Does brand credibility assuage privacy risks?
| Published in: | Journal of Business Research |
|---|---|
| ISSN: | 0148-2963 |
| Published: |
Elsevier BV
2022
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| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa58175 |
| Tags: |
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| Keywords: |
Brand credibility; Hedonic; Perceived privacy risk; Perceived value; Social; Utility; Voice assistants |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
701 |
| End Page: |
717 |