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Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge / Prashant Kumar; Michael Polonsky; Yogesh Dwivedi; Arpan Kar

European Journal of Marketing

Swansea University Author: Yogesh, Dwivedi

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Published in: European Journal of Marketing
Published:
URI: https://cronfa.swan.ac.uk/Record/cronfa56089
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College: School of Management