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Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge

Prashant Kumar, Michael Polonsky, Yogesh Dwivedi Orcid Logo, Arpan Kar

European Journal of Marketing, Volume: 55, Issue: 7, Pages: 2037 - 2071

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: European Journal of Marketing
ISSN: 0309-0566
Published: Emerald 2021
Online Access: Check full text

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College: Faculty of Humanities and Social Sciences
Issue: 7
Start Page: 2037
End Page: 2071