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Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge
Prashant Kumar,
Michael Polonsky,
Yogesh Dwivedi 
,
Arpan Kar
,
Arpan Kar
European Journal of Marketing, Volume: 55, Issue: 7, Pages: 2037 - 2071
Swansea University Author:
Yogesh Dwivedi
-
PDF | Accepted Manuscript
Released under the terms of a Creative Commons Attribution Non-commercial International Licence 4.0 (CC BY-NC 4.0)
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DOI (Published version): 10.1108/ejm-10-2019-0808
Abstract
Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge
| Published in: | European Journal of Marketing |
|---|---|
| ISSN: | 0309-0566 |
| Published: |
Emerald
2021
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa56089 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
7 |
| Start Page: |
2037 |
| End Page: |
2071 |