Journal article 706 views 1642 downloads
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA
Eugene Cheng-Xi Aw 
,
Garry Wei-Han Tan ,
Stephanie Hui-Wen Chuah ,
Keng-Boon Ooi ,
Nick Hajli
,
Garry Wei-Han Tan ,
Stephanie Hui-Wen Chuah ,
Keng-Boon Ooi ,
Nick Hajli
Information Technology & People, Volume: 36, Issue: 1
Swansea University Author:
Nick Hajli
-
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DOI (Published version): 10.1108/itp-07-2021-0548
Abstract
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA
| Published in: | Information Technology & People |
|---|---|
| ISSN: | 0959-3845 |
| Published: |
Emerald
2022
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa59338 |
| Keywords: |
social media influencers; influencer marketing; parasocial relationships; interactivity; self-disclosure; content attributes |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
1 |