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Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA
Information Technology & People, Volume: 36, Issue: 1
Swansea University Author: Nick Hajli
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DOI (Published version): 10.1108/itp-07-2021-0548
Abstract
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA
Published in: | Information Technology & People |
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ISSN: | 0959-3845 |
Published: |
Emerald
2022
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa59338 |
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2023-06-12T15:52:32.0623166 v2 59338 2022-02-09 Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA 7608daaad16c0921edd18f5ac2643553 0000-0002-9818-181X Nick Hajli Nick Hajli true false 2022-02-09 CBAE Journal Article Information Technology & People 36 1 Emerald 0959-3845 social media influencers; influencer marketing; parasocial relationships; interactivity; self-disclosure; content attributes 31 1 2022 2022-01-31 10.1108/itp-07-2021-0548 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2023-06-12T15:52:32.0623166 2022-02-09T16:29:49.5789152 Faculty of Humanities and Social Sciences School of Management - Business Management Eugene Cheng-Xi Aw 0000-0001-6712-1171 1 Garry Wei-Han Tan 0000-0003-2974-2270 2 Stephanie Hui-Wen Chuah 0000-0003-2032-7521 3 Keng-Boon Ooi 0000-0002-3384-1207 4 Nick Hajli 0000-0002-9818-181X 5 59338__22418__2460612e85244f89bc014f09fd33276f.pdf 59338.pdf 2022-02-22T10:41:11.2028757 Output 305435 application/pdf Accepted Manuscript true Released under the terms of a Creative Commons Attribution Non-commercial International Licence 4.0 (CC BY-NC 4.0) true eng https://creativecommons.org/licenses/by-nc/4.0/ |
title |
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA |
spellingShingle |
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA Nick Hajli |
title_short |
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA |
title_full |
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA |
title_fullStr |
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA |
title_full_unstemmed |
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA |
title_sort |
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA |
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7608daaad16c0921edd18f5ac2643553 |
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7608daaad16c0921edd18f5ac2643553_***_Nick Hajli |
author |
Nick Hajli |
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Eugene Cheng-Xi Aw Garry Wei-Han Tan Stephanie Hui-Wen Chuah Keng-Boon Ooi Nick Hajli |
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Information Technology & People |
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36 |
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10.1108/itp-07-2021-0548 |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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2022-01-31T14:12:52Z |
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