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Tyred out: Natural aging and aesthetic labor in Pirelli's 2017 calendar

Katrina Pritchard Orcid Logo, Rebecca Whiting Orcid Logo

Gender, Work & Organization, Volume: 29, Issue: 5, Pages: 1562 - 1577

Swansea University Author: Katrina Pritchard Orcid Logo

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DOI (Published version): 10.1111/gwao.12849

Abstract

We review how natural aging is constructed in contemporary media discourse by examining coverage of the 2017 Pirelli calendar. While highly digitized and provocative representations of youthfulness might be readily associated with this calendar, the 2017 edition featured actors aged 28–71, shot in b...

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Published in: Gender, Work & Organization
ISSN: 0968-6673 1468-0432
Published: Wiley 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa59780
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first_indexed 2022-04-08T10:23:13Z
last_indexed 2023-01-11T14:41:17Z
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spelling 2022-11-24T17:00:13.5472132 v2 59780 2022-04-08 Tyred out: Natural aging and aesthetic labor in Pirelli's 2017 calendar a8b44bc7c6f2fa716a6b19916af6e3ff 0000-0003-1938-1272 Katrina Pritchard Katrina Pritchard true false 2022-04-08 BBU We review how natural aging is constructed in contemporary media discourse by examining coverage of the 2017 Pirelli calendar. While highly digitized and provocative representations of youthfulness might be readily associated with this calendar, the 2017 edition featured actors aged 28–71, shot in black and white with limited makeup and apparently no digitization. As older women we reflexively examine this exposure of how women might age naturally; and discursively unpack tensions surrounding understandings of beauty and empowerment across media coverage. We suggest the Pirelli calendar is a complex media production, with impact that extends far beyond the product itself, spreading through the economic system and connecting tyres to art in the process. We progress understandings of aesthetic labor across the lifecourse, offer further development of the beauty and empowerment tensions embedded in the aesthetics of natural aging and explain how natural aging facilitates a multi-layered process of binding. Journal Article Gender, Work &amp; Organization 29 5 1562 1577 Wiley 0968-6673 1468-0432 age; beauty; digitalization; aesthetic labor; qualitative research 1 9 2022 2022-09-01 10.1111/gwao.12849 COLLEGE NANME Business COLLEGE CODE BBU Swansea University SU Library paid the OA fee (TA Institutional Deal) 2022-11-24T17:00:13.5472132 2022-04-08T11:19:07.7027086 Faculty of Humanities and Social Sciences School of Management - Business Management Katrina Pritchard 0000-0003-1938-1272 1 Rebecca Whiting 0000-0003-4983-0972 2 59780__24184__54e43f47a57a48ecb8b50cf81bd62155.pdf VoR.pdf 2022-05-25T16:54:48.5036549 Output 286955 application/pdf Version of Record true © 2022 The Authors. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title Tyred out: Natural aging and aesthetic labor in Pirelli's 2017 calendar
spellingShingle Tyred out: Natural aging and aesthetic labor in Pirelli's 2017 calendar
Katrina Pritchard
title_short Tyred out: Natural aging and aesthetic labor in Pirelli's 2017 calendar
title_full Tyred out: Natural aging and aesthetic labor in Pirelli's 2017 calendar
title_fullStr Tyred out: Natural aging and aesthetic labor in Pirelli's 2017 calendar
title_full_unstemmed Tyred out: Natural aging and aesthetic labor in Pirelli's 2017 calendar
title_sort Tyred out: Natural aging and aesthetic labor in Pirelli's 2017 calendar
author_id_str_mv a8b44bc7c6f2fa716a6b19916af6e3ff
author_id_fullname_str_mv a8b44bc7c6f2fa716a6b19916af6e3ff_***_Katrina Pritchard
author Katrina Pritchard
author2 Katrina Pritchard
Rebecca Whiting
format Journal article
container_title Gender, Work &amp; Organization
container_volume 29
container_issue 5
container_start_page 1562
publishDate 2022
institution Swansea University
issn 0968-6673
1468-0432
doi_str_mv 10.1111/gwao.12849
publisher Wiley
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
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description We review how natural aging is constructed in contemporary media discourse by examining coverage of the 2017 Pirelli calendar. While highly digitized and provocative representations of youthfulness might be readily associated with this calendar, the 2017 edition featured actors aged 28–71, shot in black and white with limited makeup and apparently no digitization. As older women we reflexively examine this exposure of how women might age naturally; and discursively unpack tensions surrounding understandings of beauty and empowerment across media coverage. We suggest the Pirelli calendar is a complex media production, with impact that extends far beyond the product itself, spreading through the economic system and connecting tyres to art in the process. We progress understandings of aesthetic labor across the lifecourse, offer further development of the beauty and empowerment tensions embedded in the aesthetics of natural aging and explain how natural aging facilitates a multi-layered process of binding.
published_date 2022-09-01T04:17:20Z
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score 11.012678

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