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Tracing networked images of gendered entrepreneurship online

Katrina Pritchard Orcid Logo, Helen Williams Orcid Logo, Maggie Miller Orcid Logo

Gender, Work and Organization, Volume: 29, Issue: 6, Pages: 1779 - 1795

Swansea University Authors: Katrina Pritchard Orcid Logo, Helen Williams Orcid Logo, Maggie Miller Orcid Logo

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DOI (Published version): 10.1111/gwao.12877

Abstract

This paper explores the importance of visualization online and the gendering of entrepreneurship in contemporary neoliberal times. We investigate how understandings of entrepreneurship are shaped by online imagery. Applying visual critical methodology, we trace and analyze 248 commercial images. Our...

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Published in: Gender, Work and Organization
ISSN: 0968-6673 1468-0432
Published: Wiley 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa60082
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first_indexed 2022-05-26T15:15:04Z
last_indexed 2023-01-11T14:41:48Z
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spelling v2 60082 2022-05-25 Tracing networked images of gendered entrepreneurship online a8b44bc7c6f2fa716a6b19916af6e3ff 0000-0003-1938-1272 Katrina Pritchard Katrina Pritchard true false 4f38e1230b00008ecd17a8ecd3b43921 0000-0001-8712-8397 Helen Williams Helen Williams true false 44240ce276e4271cebb608f98c8e60ad 0000-0001-6848-5866 Maggie Miller Maggie Miller true false 2022-05-25 BBU This paper explores the importance of visualization online and the gendering of entrepreneurship in contemporary neoliberal times. We investigate how understandings of entrepreneurship are shaped by online imagery. Applying visual critical methodology, we trace and analyze 248 commercial images. Our analytic work explicates the visual construction of male and female entrepreneurs, leading us to further examine appearance, (in)action, and interaction aesthetics. Through detailed visual analysis, we unpack masculinities and femininities to theorize the resulting gendering of entrepreneurial aesthetics. In doing so, we consider the role of image networks in the reproduction of neoliberal ideals. Journal Article Gender, Work and Organization 29 6 1779 1795 Wiley 0968-6673 1468-0432 digital research, entrepreneurship, femininity, masculinity, online research, visual repertoire, visual research 4 7 2022 2022-07-04 10.1111/gwao.12877 https://doi.org/10.1111/gwao.12877 COLLEGE NANME Business COLLEGE CODE BBU Swansea University SU Library paid the OA fee (TA Institutional Deal) 2023-10-11T17:34:14.8141795 2022-05-25T10:29:15.7256549 Faculty of Humanities and Social Sciences School of Management - Business Management Katrina Pritchard 0000-0003-1938-1272 1 Helen Williams 0000-0001-8712-8397 2 Maggie Miller 0000-0001-6848-5866 3 60082__24448__c92631ebe3394785a87dba4adf6ae88b.pdf VoR.pdf 2022-07-05T11:58:22.8315069 Output 1137291 application/pdf Version of Record true © 2022 The Authors. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title Tracing networked images of gendered entrepreneurship online
spellingShingle Tracing networked images of gendered entrepreneurship online
Katrina Pritchard
Helen Williams
Maggie Miller
title_short Tracing networked images of gendered entrepreneurship online
title_full Tracing networked images of gendered entrepreneurship online
title_fullStr Tracing networked images of gendered entrepreneurship online
title_full_unstemmed Tracing networked images of gendered entrepreneurship online
title_sort Tracing networked images of gendered entrepreneurship online
author_id_str_mv a8b44bc7c6f2fa716a6b19916af6e3ff
4f38e1230b00008ecd17a8ecd3b43921
44240ce276e4271cebb608f98c8e60ad
author_id_fullname_str_mv a8b44bc7c6f2fa716a6b19916af6e3ff_***_Katrina Pritchard
4f38e1230b00008ecd17a8ecd3b43921_***_Helen Williams
44240ce276e4271cebb608f98c8e60ad_***_Maggie Miller
author Katrina Pritchard
Helen Williams
Maggie Miller
author2 Katrina Pritchard
Helen Williams
Maggie Miller
format Journal article
container_title Gender, Work and Organization
container_volume 29
container_issue 6
container_start_page 1779
publishDate 2022
institution Swansea University
issn 0968-6673
1468-0432
doi_str_mv 10.1111/gwao.12877
publisher Wiley
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url https://doi.org/10.1111/gwao.12877
document_store_str 1
active_str 0
description This paper explores the importance of visualization online and the gendering of entrepreneurship in contemporary neoliberal times. We investigate how understandings of entrepreneurship are shaped by online imagery. Applying visual critical methodology, we trace and analyze 248 commercial images. Our analytic work explicates the visual construction of male and female entrepreneurs, leading us to further examine appearance, (in)action, and interaction aesthetics. Through detailed visual analysis, we unpack masculinities and femininities to theorize the resulting gendering of entrepreneurial aesthetics. In doing so, we consider the role of image networks in the reproduction of neoliberal ideals.
published_date 2022-07-04T17:34:16Z
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score 11.035634

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