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One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice

Katrina Pritchard Orcid Logo, Helen Williams Orcid Logo, Maggie Miller Orcid Logo

Management Learning

Swansea University Authors: Katrina Pritchard Orcid Logo, Helen Williams Orcid Logo, Maggie Miller Orcid Logo

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DOI (Published version): 10.1177/13505076231219668

Abstract

Our paper contributes to critical perspectives on entrepreneurial learning by explicating how advice functions as an entrepreneurial product disseminated online. While academics are often critical of online advice, they nevertheless acknowledge that it is thriving. Therefore, we combine critical per...

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Published in: Management Learning
ISSN: 1350-5076 1461-7307
Published: SAGE Publications 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa65174
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Abstract: Our paper contributes to critical perspectives on entrepreneurial learning by explicating how advice functions as an entrepreneurial product disseminated online. While academics are often critical of online advice, they nevertheless acknowledge that it is thriving. Therefore, we combine critical perspectives on entrepreneurial learning and public pedagogy to examine advice, often presented as rules, tips, and reasons, on how to become a successful entrepreneur. We provide insight into how this online advice recursively reinforces who, what, and how successful entrepreneurs should be. Subsequently we demonstrate how online advice acts as public pedagogy reproducing gendered entrepreneurial ideals that shape broader understandings of the entrepreneur.
Keywords: Entrepreneurial learning, entrepreneurship, gender, online advice, public pedagogy
College: School of Management
Funders: None

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