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One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice

Katrina Pritchard Orcid Logo, Helen Williams Orcid Logo, Maggie Miller

Management Learning, Volume: 56, Issue: 2, Pages: 184 - 205

Swansea University Authors: Katrina Pritchard Orcid Logo, Helen Williams Orcid Logo, Maggie Miller

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DOI (Published version): 10.1177/13505076231219668

Abstract

Our article contributes to critical perspectives on entrepreneurial learning by explicating how advice functions as an entrepreneurial product disseminated online. While academics are often critical of online advice, they nevertheless acknowledge that it is thriving. Therefore, we combine critical p...

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Published in: Management Learning
ISSN: 1350-5076 1461-7307
Published: SAGE Publications 2025
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URI: https://cronfa.swan.ac.uk/Record/cronfa65174
first_indexed 2023-12-01T14:21:43Z
last_indexed 2026-02-18T05:18:27Z
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spelling 2026-02-17T15:28:05.0380686 v2 65174 2023-12-01 One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice a8b44bc7c6f2fa716a6b19916af6e3ff 0000-0003-1938-1272 Katrina Pritchard Katrina Pritchard true false 4f38e1230b00008ecd17a8ecd3b43921 0000-0001-8712-8397 Helen Williams Helen Williams true false 44240ce276e4271cebb608f98c8e60ad Maggie Miller Maggie Miller true false 2023-12-01 CBAE Our article contributes to critical perspectives on entrepreneurial learning by explicating how advice functions as an entrepreneurial product disseminated online. While academics are often critical of online advice, they nevertheless acknowledge that it is thriving. Therefore, we combine critical perspectives on entrepreneurial learning and public pedagogy to examine advice, often presented as rules, tips and reasons, on how to become a successful entrepreneur. We provide insight into how this online advice recursively reinforces who, what and how successful entrepreneurs should be. Subsequently, we demonstrate how online advice acts as public pedagogy reproducing gendered entrepreneurial ideals that shape broader understandings of the entrepreneur. Journal Article Management Learning 56 2 184 205 SAGE Publications 1350-5076 1461-7307 Entrepreneurial learning, entrepreneurship, gender, online advice, public pedagogy 1 4 2025 2025-04-01 10.1177/13505076231219668 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University SU Library paid the OA fee (TA Institutional Deal) Swansea University 2026-02-17T15:28:05.0380686 2023-12-01T14:16:04.2136119 Faculty of Humanities and Social Sciences School of Management - Business Management Katrina Pritchard 0000-0003-1938-1272 1 Helen Williams 0000-0001-8712-8397 2 Maggie Miller 3 65174__29836__fffa7828a0ac475aa0484c5073c07c17.pdf 65174.VOR.pdf 2024-03-25T14:53:22.0414257 Output 164681 application/pdf Version of Record true This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License true eng https://creativecommons.org/licenses/by-nc/4.0/
title One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
spellingShingle One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
Katrina Pritchard
Helen Williams
Maggie Miller
title_short One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
title_full One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
title_fullStr One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
title_full_unstemmed One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
title_sort One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
author_id_str_mv a8b44bc7c6f2fa716a6b19916af6e3ff
4f38e1230b00008ecd17a8ecd3b43921
44240ce276e4271cebb608f98c8e60ad
author_id_fullname_str_mv a8b44bc7c6f2fa716a6b19916af6e3ff_***_Katrina Pritchard
4f38e1230b00008ecd17a8ecd3b43921_***_Helen Williams
44240ce276e4271cebb608f98c8e60ad_***_Maggie Miller
author Katrina Pritchard
Helen Williams
Maggie Miller
author2 Katrina Pritchard
Helen Williams
Maggie Miller
format Journal article
container_title Management Learning
container_volume 56
container_issue 2
container_start_page 184
publishDate 2025
institution Swansea University
issn 1350-5076
1461-7307
doi_str_mv 10.1177/13505076231219668
publisher SAGE Publications
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
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description Our article contributes to critical perspectives on entrepreneurial learning by explicating how advice functions as an entrepreneurial product disseminated online. While academics are often critical of online advice, they nevertheless acknowledge that it is thriving. Therefore, we combine critical perspectives on entrepreneurial learning and public pedagogy to examine advice, often presented as rules, tips and reasons, on how to become a successful entrepreneur. We provide insight into how this online advice recursively reinforces who, what and how successful entrepreneurs should be. Subsequently, we demonstrate how online advice acts as public pedagogy reproducing gendered entrepreneurial ideals that shape broader understandings of the entrepreneur.
published_date 2025-04-01T05:18:27Z
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