Journal article 1040 views 138 downloads
One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
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Helen Williams ,
Maggie Miller
Management Learning, Volume: 56, Issue: 2, Pages: 184 - 205
Swansea University Authors:
Katrina Pritchard , Helen Williams , Maggie Miller
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DOI (Published version): 10.1177/13505076231219668
Abstract
Our article contributes to critical perspectives on entrepreneurial learning by explicating how advice functions as an entrepreneurial product disseminated online. While academics are often critical of online advice, they nevertheless acknowledge that it is thriving. Therefore, we combine critical p...
| Published in: | Management Learning |
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| ISSN: | 1350-5076 1461-7307 |
| Published: |
SAGE Publications
2025
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa65174 |
| Abstract: |
Our article contributes to critical perspectives on entrepreneurial learning by explicating how advice functions as an entrepreneurial product disseminated online. While academics are often critical of online advice, they nevertheless acknowledge that it is thriving. Therefore, we combine critical perspectives on entrepreneurial learning and public pedagogy to examine advice, often presented as rules, tips and reasons, on how to become a successful entrepreneur. We provide insight into how this online advice recursively reinforces who, what and how successful entrepreneurs should be. Subsequently, we demonstrate how online advice acts as public pedagogy reproducing gendered entrepreneurial ideals that shape broader understandings of the entrepreneur. |
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| Keywords: |
Entrepreneurial learning, entrepreneurship, gender, online advice, public pedagogy |
| College: |
Faculty of Humanities and Social Sciences |
| Funders: |
Swansea University |
| Issue: |
2 |
| Start Page: |
184 |
| End Page: |
205 |