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Provenance representations in craft beer

Robert Bowen, Maggie Miller Orcid Logo

Regional Studies, Pages: 1 - 11

Swansea University Authors: Robert Bowen, Maggie Miller Orcid Logo

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Abstract

This paper explores the value of provenance representations in the marketing and promotion of craft beers, which have seen an increase in sales in recent years. A cross-comparative analysis of qualitative data from the labels of 118 craft beers in Wales (UK) and 124 in Brittany (France) identifies a...

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Published in: Regional Studies
ISSN: 0034-3404 1360-0591
Published: Informa UK Limited 2022
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa60135
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first_indexed 2022-06-06T11:33:56Z
last_indexed 2023-01-11T14:41:54Z
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spelling 2023-01-05T17:06:17.0064577 v2 60135 2022-06-06 Provenance representations in craft beer 6bb9d2aaad27adeef4e3c5f5e0572344 Robert Bowen Robert Bowen true false 44240ce276e4271cebb608f98c8e60ad 0000-0001-6848-5866 Maggie Miller Maggie Miller true false 2022-06-06 This paper explores the value of provenance representations in the marketing and promotion of craft beers, which have seen an increase in sales in recent years. A cross-comparative analysis of qualitative data from the labels of 118 craft beers in Wales (UK) and 124 in Brittany (France) identifies an abundant use of cultural representations, especially language, symbols and folklore. Findings point to the value of craft brewing in supporting local economies through social terroir, and consumers’ connections to place, which promote social and economic sustainability, and could be harnessed through marketing strategies to stimulate local beer tourism. Journal Article Regional Studies 0 1 11 Informa UK Limited 0034-3404 1360-0591 craft beer; provenance; country of origin; terroir; social terroir; resource-based view 8 8 2022 2022-08-08 10.1080/00343404.2022.2092088 COLLEGE NANME COLLEGE CODE Swansea University SU Library paid the OA fee (TA Institutional Deal) 2023-01-05T17:06:17.0064577 2022-06-06T12:29:34.3570412 Faculty of Humanities and Social Sciences School of Management - Business Management Robert Bowen 1 Maggie Miller 0000-0001-6848-5866 2 60135__25716__ec83c9f9304c4a95bb84cef22dec9c43.pdf Provenance representations in craft beer.pdf 2022-11-09T16:09:42.6869946 Output 1542680 application/pdf Version of Record true © 2022 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution License true eng http://creativecommons.org/licenses/by/4.0/
title Provenance representations in craft beer
spellingShingle Provenance representations in craft beer
Robert Bowen
Maggie Miller
title_short Provenance representations in craft beer
title_full Provenance representations in craft beer
title_fullStr Provenance representations in craft beer
title_full_unstemmed Provenance representations in craft beer
title_sort Provenance representations in craft beer
author_id_str_mv 6bb9d2aaad27adeef4e3c5f5e0572344
44240ce276e4271cebb608f98c8e60ad
author_id_fullname_str_mv 6bb9d2aaad27adeef4e3c5f5e0572344_***_Robert Bowen
44240ce276e4271cebb608f98c8e60ad_***_Maggie Miller
author Robert Bowen
Maggie Miller
author2 Robert Bowen
Maggie Miller
format Journal article
container_title Regional Studies
container_volume 0
container_start_page 1
publishDate 2022
institution Swansea University
issn 0034-3404
1360-0591
doi_str_mv 10.1080/00343404.2022.2092088
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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description This paper explores the value of provenance representations in the marketing and promotion of craft beers, which have seen an increase in sales in recent years. A cross-comparative analysis of qualitative data from the labels of 118 craft beers in Wales (UK) and 124 in Brittany (France) identifies an abundant use of cultural representations, especially language, symbols and folklore. Findings point to the value of craft brewing in supporting local economies through social terroir, and consumers’ connections to place, which promote social and economic sustainability, and could be harnessed through marketing strategies to stimulate local beer tourism.
published_date 2022-08-08T04:13:07Z
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score 10.92674