No Cover Image

Journal article 109 views 5 downloads

Privacy Behaviour: A Model for Online Informed Consent

Gary Burkhardt Orcid Logo, Frederic Boy Orcid Logo, Daniele Doneddu Orcid Logo, Nick Hajli Orcid Logo

Journal of Business Ethics

Swansea University Authors: Gary Burkhardt Orcid Logo, Frederic Boy Orcid Logo, Daniele Doneddu Orcid Logo, Nick Hajli Orcid Logo

  • 60350.pdf

    PDF | Version of Record

    © The Author(s) 2022. This article is licensed under a Creative Commons Attribution 4.0 International License

    Download (1.55MB)

Abstract

An online world exists in which businesses have become burdened with managerial and legal duties regarding the seeking of informed consent and the protection of privacy and personal data, while growing public cynicism regarding personal data collection threatens the healthy development of marketing...

Full description

Published in: Journal of Business Ethics
ISSN: 0167-4544 1573-0697
Published: Springer Science and Business Media LLC 2022
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa60350
Tags: Add Tag
No Tags, Be the first to tag this record!
first_indexed 2022-07-01T14:19:03Z
last_indexed 2022-07-01T14:19:03Z
id cronfa60350
recordtype SURis
fullrecord <?xml version="1.0" encoding="utf-8"?><rfc1807 xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xsd="http://www.w3.org/2001/XMLSchema"><bib-version>v2</bib-version><id>60350</id><entry>2022-07-01</entry><title>Privacy Behaviour: A Model for Online Informed Consent</title><swanseaauthors><author><sid>f2b01161d4fa3fbc20b4cd9164873c88</sid><ORCID>0000-0002-3598-3233</ORCID><firstname>Gary</firstname><surname>Burkhardt</surname><name>Gary Burkhardt</name><active>true</active><ethesisStudent>false</ethesisStudent></author><author><sid>43e704698d5dbbac3734b7cd0fef60aa</sid><ORCID>0000-0003-1373-6634</ORCID><firstname>Frederic</firstname><surname>Boy</surname><name>Frederic Boy</name><active>true</active><ethesisStudent>false</ethesisStudent></author><author><sid>b1b5db525b5dbd5713e33d143f3d5d60</sid><ORCID>0000-0003-2173-302X</ORCID><firstname>Daniele</firstname><surname>Doneddu</surname><name>Daniele Doneddu</name><active>true</active><ethesisStudent>false</ethesisStudent></author><author><sid>7608daaad16c0921edd18f5ac2643553</sid><ORCID>0000-0002-9818-181X</ORCID><firstname>Nick</firstname><surname>Hajli</surname><name>Nick Hajli</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2022-07-01</date><deptcode>BBU</deptcode><abstract>An online world exists in which businesses have become burdened with managerial and legal duties regarding the seeking of informed consent and the protection of privacy and personal data, while growing public cynicism regarding personal data collection threatens the healthy development of marketing and e-commerce. This research seeks to address such cynicism by assisting organisations to devise ethical consent management processes that consider an individual’s attitudes, their subjective norms and their perceived sense of control during the elicitation of consent. It does so by developing an original conceptual model for online informed consent, argued through logical reasoning, and supported by an illustrative example, which brings together the autonomous authorisation (AA) model of informed consent and the theory of planned behaviour (TPB). Accordingly, it constructs a model for online informed consent, rooted in the ethic of autonomy, which employs behavioural theory to facilitate a mode of consent elicitation that prioritises users’ interests and supports ethical information management and marketing practices. The model also introduces a novel concept, the informed attitude, which must be present for informed consent to be valid. It also reveals that, under certain tolerated conditions, it is possible for informed consent to be provided unwillingly and to remain valid: this has significant ethical, information management and marketing implications.</abstract><type>Journal Article</type><journal>Journal of Business Ethics</journal><volume>0</volume><journalNumber/><paginationStart/><paginationEnd/><publisher>Springer Science and Business Media LLC</publisher><placeOfPublication/><isbnPrint/><isbnElectronic/><issnPrint>0167-4544</issnPrint><issnElectronic>1573-0697</issnElectronic><keywords>Informed consent; Theory of planned behaviour; Privacy; Big data; Personal data; Information management; Marketing ethics</keywords><publishedDay>14</publishedDay><publishedMonth>7</publishedMonth><publishedYear>2022</publishedYear><publishedDate>2022-07-14</publishedDate><doi>10.1007/s10551-022-05202-1</doi><url/><notes/><college>COLLEGE NANME</college><department>Business</department><CollegeCode>COLLEGE CODE</CollegeCode><DepartmentCode>BBU</DepartmentCode><institution>Swansea University</institution><apcterm>SU Library paid the OA fee (TA Institutional Deal)</apcterm><funders/><projectreference/><lastEdited>2022-11-24T17:19:30.0155192</lastEdited><Created>2022-07-01T11:56:18.3094389</Created><path><level id="1">School of Management</level><level id="2">Business</level></path><authors><author><firstname>Gary</firstname><surname>Burkhardt</surname><orcid>0000-0002-3598-3233</orcid><order>1</order></author><author><firstname>Frederic</firstname><surname>Boy</surname><orcid>0000-0003-1373-6634</orcid><order>2</order></author><author><firstname>Daniele</firstname><surname>Doneddu</surname><orcid>0000-0003-2173-302X</orcid><order>3</order></author><author><firstname>Nick</firstname><surname>Hajli</surname><orcid>0000-0002-9818-181X</orcid><order>4</order></author></authors><documents><document><filename>60350__24762__9276b9e024654465893a5c87444d1d6f.pdf</filename><originalFilename>60350.pdf</originalFilename><uploaded>2022-07-27T11:26:18.5551866</uploaded><type>Output</type><contentLength>1629286</contentLength><contentType>application/pdf</contentType><version>Version of Record</version><cronfaStatus>true</cronfaStatus><documentNotes>© The Author(s) 2022. This article is licensed under a Creative Commons Attribution 4.0 International License</documentNotes><copyrightCorrect>true</copyrightCorrect><language>eng</language><licence>http://creativecommons.org/licenses/by/4.0/</licence></document></documents><OutputDurs/></rfc1807>
spelling v2 60350 2022-07-01 Privacy Behaviour: A Model for Online Informed Consent f2b01161d4fa3fbc20b4cd9164873c88 0000-0002-3598-3233 Gary Burkhardt Gary Burkhardt true false 43e704698d5dbbac3734b7cd0fef60aa 0000-0003-1373-6634 Frederic Boy Frederic Boy true false b1b5db525b5dbd5713e33d143f3d5d60 0000-0003-2173-302X Daniele Doneddu Daniele Doneddu true false 7608daaad16c0921edd18f5ac2643553 0000-0002-9818-181X Nick Hajli Nick Hajli true false 2022-07-01 BBU An online world exists in which businesses have become burdened with managerial and legal duties regarding the seeking of informed consent and the protection of privacy and personal data, while growing public cynicism regarding personal data collection threatens the healthy development of marketing and e-commerce. This research seeks to address such cynicism by assisting organisations to devise ethical consent management processes that consider an individual’s attitudes, their subjective norms and their perceived sense of control during the elicitation of consent. It does so by developing an original conceptual model for online informed consent, argued through logical reasoning, and supported by an illustrative example, which brings together the autonomous authorisation (AA) model of informed consent and the theory of planned behaviour (TPB). Accordingly, it constructs a model for online informed consent, rooted in the ethic of autonomy, which employs behavioural theory to facilitate a mode of consent elicitation that prioritises users’ interests and supports ethical information management and marketing practices. The model also introduces a novel concept, the informed attitude, which must be present for informed consent to be valid. It also reveals that, under certain tolerated conditions, it is possible for informed consent to be provided unwillingly and to remain valid: this has significant ethical, information management and marketing implications. Journal Article Journal of Business Ethics 0 Springer Science and Business Media LLC 0167-4544 1573-0697 Informed consent; Theory of planned behaviour; Privacy; Big data; Personal data; Information management; Marketing ethics 14 7 2022 2022-07-14 10.1007/s10551-022-05202-1 COLLEGE NANME Business COLLEGE CODE BBU Swansea University SU Library paid the OA fee (TA Institutional Deal) 2022-11-24T17:19:30.0155192 2022-07-01T11:56:18.3094389 School of Management Business Gary Burkhardt 0000-0002-3598-3233 1 Frederic Boy 0000-0003-1373-6634 2 Daniele Doneddu 0000-0003-2173-302X 3 Nick Hajli 0000-0002-9818-181X 4 60350__24762__9276b9e024654465893a5c87444d1d6f.pdf 60350.pdf 2022-07-27T11:26:18.5551866 Output 1629286 application/pdf Version of Record true © The Author(s) 2022. This article is licensed under a Creative Commons Attribution 4.0 International License true eng http://creativecommons.org/licenses/by/4.0/
title Privacy Behaviour: A Model for Online Informed Consent
spellingShingle Privacy Behaviour: A Model for Online Informed Consent
Gary Burkhardt
Frederic Boy
Daniele Doneddu
Nick Hajli
title_short Privacy Behaviour: A Model for Online Informed Consent
title_full Privacy Behaviour: A Model for Online Informed Consent
title_fullStr Privacy Behaviour: A Model for Online Informed Consent
title_full_unstemmed Privacy Behaviour: A Model for Online Informed Consent
title_sort Privacy Behaviour: A Model for Online Informed Consent
author_id_str_mv f2b01161d4fa3fbc20b4cd9164873c88
43e704698d5dbbac3734b7cd0fef60aa
b1b5db525b5dbd5713e33d143f3d5d60
7608daaad16c0921edd18f5ac2643553
author_id_fullname_str_mv f2b01161d4fa3fbc20b4cd9164873c88_***_Gary Burkhardt
43e704698d5dbbac3734b7cd0fef60aa_***_Frederic Boy
b1b5db525b5dbd5713e33d143f3d5d60_***_Daniele Doneddu
7608daaad16c0921edd18f5ac2643553_***_Nick Hajli
author Gary Burkhardt
Frederic Boy
Daniele Doneddu
Nick Hajli
author2 Gary Burkhardt
Frederic Boy
Daniele Doneddu
Nick Hajli
format Journal article
container_title Journal of Business Ethics
container_volume 0
publishDate 2022
institution Swansea University
issn 0167-4544
1573-0697
doi_str_mv 10.1007/s10551-022-05202-1
publisher Springer Science and Business Media LLC
college_str School of Management
hierarchytype
hierarchy_top_id schoolofmanagement
hierarchy_top_title School of Management
hierarchy_parent_id schoolofmanagement
hierarchy_parent_title School of Management
department_str Business{{{_:::_}}}School of Management{{{_:::_}}}Business
document_store_str 1
active_str 0
description An online world exists in which businesses have become burdened with managerial and legal duties regarding the seeking of informed consent and the protection of privacy and personal data, while growing public cynicism regarding personal data collection threatens the healthy development of marketing and e-commerce. This research seeks to address such cynicism by assisting organisations to devise ethical consent management processes that consider an individual’s attitudes, their subjective norms and their perceived sense of control during the elicitation of consent. It does so by developing an original conceptual model for online informed consent, argued through logical reasoning, and supported by an illustrative example, which brings together the autonomous authorisation (AA) model of informed consent and the theory of planned behaviour (TPB). Accordingly, it constructs a model for online informed consent, rooted in the ethic of autonomy, which employs behavioural theory to facilitate a mode of consent elicitation that prioritises users’ interests and supports ethical information management and marketing practices. The model also introduces a novel concept, the informed attitude, which must be present for informed consent to be valid. It also reveals that, under certain tolerated conditions, it is possible for informed consent to be provided unwillingly and to remain valid: this has significant ethical, information management and marketing implications.
published_date 2022-07-14T17:19:28Z
_version_ 1750398789252808704
score 10.919779