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Privacy Behaviour: A Model for Online Informed Consent

Gary Burkhardt Orcid Logo, Frederic Boy Orcid Logo, Daniele Doneddu Orcid Logo, Nick Hajli Orcid Logo

Journal of Business Ethics, Volume: 186, Issue: 1, Pages: 237 - 255

Swansea University Authors: Gary Burkhardt Orcid Logo, Frederic Boy Orcid Logo, Daniele Doneddu Orcid Logo, Nick Hajli Orcid Logo

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DOI (Published version): 10.1007/s10551-022-05202-1

Abstract

An online world exists in which businesses have become burdened with managerial and legal duties regarding the seeking of informed consent and the protection of privacy and personal data, while growing public cynicism regarding personal data collection threatens the healthy development of marketing...

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Published in: Journal of Business Ethics
ISSN: 0167-4544 1573-0697
Published: Springer Science and Business Media LLC 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa60350
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This research seeks to address such cynicism by assisting organisations to devise ethical consent management processes that consider an individual’s attitudes, their subjective norms and their perceived sense of control during the elicitation of consent. It does so by developing an original conceptual model for online informed consent, argued through logical reasoning, and supported by an illustrative example, which brings together the autonomous authorisation (AA) model of informed consent and the theory of planned behaviour (TPB). Accordingly, it constructs a model for online informed consent, rooted in the ethic of autonomy, which employs behavioural theory to facilitate a mode of consent elicitation that prioritises users’ interests and supports ethical information management and marketing practices. The model also introduces a novel concept, the informed attitude, which must be present for informed consent to be valid. 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spelling v2 60350 2022-07-01 Privacy Behaviour: A Model for Online Informed Consent f2b01161d4fa3fbc20b4cd9164873c88 0000-0002-3598-3233 Gary Burkhardt Gary Burkhardt true false 43e704698d5dbbac3734b7cd0fef60aa 0000-0003-1373-6634 Frederic Boy Frederic Boy true false b1b5db525b5dbd5713e33d143f3d5d60 0000-0003-2173-302X Daniele Doneddu Daniele Doneddu true false 7608daaad16c0921edd18f5ac2643553 0000-0002-9818-181X Nick Hajli Nick Hajli true false 2022-07-01 BBU An online world exists in which businesses have become burdened with managerial and legal duties regarding the seeking of informed consent and the protection of privacy and personal data, while growing public cynicism regarding personal data collection threatens the healthy development of marketing and e-commerce. This research seeks to address such cynicism by assisting organisations to devise ethical consent management processes that consider an individual’s attitudes, their subjective norms and their perceived sense of control during the elicitation of consent. It does so by developing an original conceptual model for online informed consent, argued through logical reasoning, and supported by an illustrative example, which brings together the autonomous authorisation (AA) model of informed consent and the theory of planned behaviour (TPB). Accordingly, it constructs a model for online informed consent, rooted in the ethic of autonomy, which employs behavioural theory to facilitate a mode of consent elicitation that prioritises users’ interests and supports ethical information management and marketing practices. The model also introduces a novel concept, the informed attitude, which must be present for informed consent to be valid. It also reveals that, under certain tolerated conditions, it is possible for informed consent to be provided unwillingly and to remain valid: this has significant ethical, information management and marketing implications. Journal Article Journal of Business Ethics 186 1 237 255 Springer Science and Business Media LLC 0167-4544 1573-0697 Informed consent; Theory of planned behaviour; Privacy; Big data; Personal data; Information management; Marketing ethics 31 8 2023 2023-08-31 10.1007/s10551-022-05202-1 http://dx.doi.org/10.1007/s10551-022-05202-1 COLLEGE NANME Business COLLEGE CODE BBU Swansea University SU Library paid the OA fee (TA Institutional Deal) Swansea University 2023-09-04T17:53:28.1318692 2022-07-01T11:56:18.3094389 Faculty of Humanities and Social Sciences School of Management - Business Management Gary Burkhardt 0000-0002-3598-3233 1 Frederic Boy 0000-0003-1373-6634 2 Daniele Doneddu 0000-0003-2173-302X 3 Nick Hajli 0000-0002-9818-181X 4 60350__28218__b07861e72a914a058ba890ae5ab7e816.pdf 60350.VOR.pdf 2023-07-31T13:26:07.4700153 Output 1608953 application/pdf Version of Record true © The Author(s) 2022. Distributed under the terms of a Creative Commons Attribution 4.0 License (CC BY 4.0). true eng https://creativecommons.org/licenses/by/4.0/
title Privacy Behaviour: A Model for Online Informed Consent
spellingShingle Privacy Behaviour: A Model for Online Informed Consent
Gary Burkhardt
Frederic Boy
Daniele Doneddu
Nick Hajli
title_short Privacy Behaviour: A Model for Online Informed Consent
title_full Privacy Behaviour: A Model for Online Informed Consent
title_fullStr Privacy Behaviour: A Model for Online Informed Consent
title_full_unstemmed Privacy Behaviour: A Model for Online Informed Consent
title_sort Privacy Behaviour: A Model for Online Informed Consent
author_id_str_mv f2b01161d4fa3fbc20b4cd9164873c88
43e704698d5dbbac3734b7cd0fef60aa
b1b5db525b5dbd5713e33d143f3d5d60
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author_id_fullname_str_mv f2b01161d4fa3fbc20b4cd9164873c88_***_Gary Burkhardt
43e704698d5dbbac3734b7cd0fef60aa_***_Frederic Boy
b1b5db525b5dbd5713e33d143f3d5d60_***_Daniele Doneddu
7608daaad16c0921edd18f5ac2643553_***_Nick Hajli
author Gary Burkhardt
Frederic Boy
Daniele Doneddu
Nick Hajli
author2 Gary Burkhardt
Frederic Boy
Daniele Doneddu
Nick Hajli
format Journal article
container_title Journal of Business Ethics
container_volume 186
container_issue 1
container_start_page 237
publishDate 2023
institution Swansea University
issn 0167-4544
1573-0697
doi_str_mv 10.1007/s10551-022-05202-1
publisher Springer Science and Business Media LLC
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://dx.doi.org/10.1007/s10551-022-05202-1
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description An online world exists in which businesses have become burdened with managerial and legal duties regarding the seeking of informed consent and the protection of privacy and personal data, while growing public cynicism regarding personal data collection threatens the healthy development of marketing and e-commerce. This research seeks to address such cynicism by assisting organisations to devise ethical consent management processes that consider an individual’s attitudes, their subjective norms and their perceived sense of control during the elicitation of consent. It does so by developing an original conceptual model for online informed consent, argued through logical reasoning, and supported by an illustrative example, which brings together the autonomous authorisation (AA) model of informed consent and the theory of planned behaviour (TPB). Accordingly, it constructs a model for online informed consent, rooted in the ethic of autonomy, which employs behavioural theory to facilitate a mode of consent elicitation that prioritises users’ interests and supports ethical information management and marketing practices. The model also introduces a novel concept, the informed attitude, which must be present for informed consent to be valid. It also reveals that, under certain tolerated conditions, it is possible for informed consent to be provided unwillingly and to remain valid: this has significant ethical, information management and marketing implications.
published_date 2023-08-31T17:53:29Z
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score 11.012678

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