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Conference Paper/Proceeding/Abstract 715 views 301 downloads

Motivations to Seek Electronic Word of Mouth Communications and Information Adoption: Development of a Conceptual Model

Daniele Doneddu Orcid Logo

Lecture Notes in Computer Science, Volume: 11195, Pages: 60 - 66

Swansea University Author: Daniele Doneddu Orcid Logo

Published in: Lecture Notes in Computer Science
ISBN: 9783030021306 9783030021313
ISSN: 0302-9743 1611-3349
Published: Cham Springer International Publishing 2018
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Keywords: Electronic word of mouth eWOM Information adoption Information seeking Motivations
College: Faculty of Humanities and Social Sciences
Start Page: 60
End Page: 66