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Motivations to Seek Electronic Word of Mouth Communications and Information Adoption: Development of a Conceptual Model / Daniele Doneddu

Lecture Notes in Computer Science, Volume: 11195, Pages: 60 - 66

Swansea University Author: Daniele Doneddu

Published in: Lecture Notes in Computer Science
ISBN: 9783030021306 9783030021313
ISSN: 0302-9743 1611-3349
Published: Cham Springer International Publishing 2018
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa55631
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Keywords: Electronic word of mouth eWOM Information adoption Information seeking Motivations
College: School of Management
Start Page: 60
End Page: 66