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Who’s the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020

Vishal Mehra, Prabhsimran Singh, Yogesh Dwivedi Orcid Logo, Gurpreet Singh, Ravinder Singh Sawhney

Lecture Notes in Computer Science, Volume: 13454, Pages: 391 - 402

Swansea University Author: Yogesh Dwivedi Orcid Logo

  • Accepted Manuscript under embargo until: 6th September 2023
Published in: Lecture Notes in Computer Science
ISBN: 9783031153419 9783031153426
ISSN: 0302-9743 1611-3349
Published: Cham Springer International Publishing 2022
Online Access: Check full text

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Keywords: COVID-19; Digital media; Euro 2020; Social media; Sport branding; Sport management; Twitter
College: Faculty of Humanities and Social Sciences
Start Page: 391
End Page: 402