Conference Paper/Proceeding/Abstract 432 views 19 downloads
Who’s the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020
Vishal Mehra,
Prabhsimran Singh,
Yogesh Dwivedi 
,
Gurpreet Singh,
Ravinder Singh Sawhney
,
Gurpreet Singh,
Ravinder Singh Sawhney
Lecture Notes in Computer Science, Volume: 13454, Pages: 391 - 402
Swansea University Author:
Yogesh Dwivedi
-
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DOI (Published version): 10.1007/978-3-031-15342-6_30
Abstract
Who’s the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020
| Published in: | Lecture Notes in Computer Science |
|---|---|
| ISBN: | 9783031153419 9783031153426 |
| ISSN: | 0302-9743 1611-3349 |
| Published: |
Cham
Springer International Publishing
2022
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa60466 |
| Tags: |
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| Keywords: |
COVID-19; Digital media; Euro 2020; Social media; Sport branding; Sport management; Twitter |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
391 |
| End Page: |
402 |