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Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic / Ali Abdallah Alalwan, Abdullah M. Baabdullah, Yogesh Dwivedi, Nripendra P. Rana, Banita Lal, Ramakrishnan Raman

Industrial Marketing Management, Volume: 98, Pages: 241 - 254

Swansea University Author: Yogesh Dwivedi

  • Accepted Manuscript under embargo until: 9th September 2023
Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV 2021
Online Access: Check full text

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Keywords: Et-Moone; Governanc; eCOVID-19; Trust; Commitment
College: School of Management
Start Page: 241
End Page: 254