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Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic

Ali Abdallah Alalwan, Abdullah M. Baabdullah, Yogesh Dwivedi Orcid Logo, Nripendra P. Rana, Banita Lal, Ramakrishnan Raman

Industrial Marketing Management, Volume: 98, Pages: 241 - 254

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1016/j.indmarman.2021.09.001

Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa57782
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first_indexed 2021-09-06T18:54:52Z
last_indexed 2022-06-25T03:13:20Z
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title Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
spellingShingle Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
Yogesh Dwivedi
title_short Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
title_full Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
title_fullStr Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
title_full_unstemmed Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
title_sort Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Ali Abdallah Alalwan
Abdullah M. Baabdullah
Yogesh Dwivedi
Nripendra P. Rana
Banita Lal
Ramakrishnan Raman
format Journal article
container_title Industrial Marketing Management
container_volume 98
container_start_page 241
publishDate 2021
institution Swansea University
issn 0019-8501
doi_str_mv 10.1016/j.indmarman.2021.09.001
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2021-10-01T12:06:02Z
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score 11.036706

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