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Exposure to social engagement metrics increases vulnerability to misinformation

Mihai Avram, Nicholas Micallef Orcid Logo, Sameer Patil, Filippo Menczer

Harvard Kennedy School Misinformation Review, Volume: 1, Issue: 5

Swansea University Author: Nicholas Micallef Orcid Logo

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DOI (Published version): 10.37016/mr-2020-033

Abstract

News feeds in virtually all social media plaƞorms include engagement metrics, such as the number of times each post is liked and shared. We find that exposure to these signals increases the vulnerability of users to low-credibility information in a simulated social media feed. This finding has impor...

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Published in: Harvard Kennedy School Misinformation Review
ISSN: 2766-1652
Published: Shorenstein Center for Media, Politics, and Public Policy 2020
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URI: https://cronfa.swan.ac.uk/Record/cronfa60580
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first_indexed 2022-07-22T14:01:42Z
last_indexed 2023-01-13T19:20:49Z
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title Exposure to social engagement metrics increases vulnerability to misinformation
spellingShingle Exposure to social engagement metrics increases vulnerability to misinformation
Nicholas Micallef
title_short Exposure to social engagement metrics increases vulnerability to misinformation
title_full Exposure to social engagement metrics increases vulnerability to misinformation
title_fullStr Exposure to social engagement metrics increases vulnerability to misinformation
title_full_unstemmed Exposure to social engagement metrics increases vulnerability to misinformation
title_sort Exposure to social engagement metrics increases vulnerability to misinformation
author_id_str_mv 1cc4c84582d665b7ee08fb16f5454671
author_id_fullname_str_mv 1cc4c84582d665b7ee08fb16f5454671_***_Nicholas Micallef
author Nicholas Micallef
author2 Mihai Avram
Nicholas Micallef
Sameer Patil
Filippo Menczer
format Journal article
container_title Harvard Kennedy School Misinformation Review
container_volume 1
container_issue 5
publishDate 2020
institution Swansea University
issn 2766-1652
doi_str_mv 10.37016/mr-2020-033
publisher Shorenstein Center for Media, Politics, and Public Policy
college_str Faculty of Science and Engineering
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hierarchy_top_id facultyofscienceandengineering
hierarchy_top_title Faculty of Science and Engineering
hierarchy_parent_id facultyofscienceandengineering
hierarchy_parent_title Faculty of Science and Engineering
department_str School of Mathematics and Computer Science - Computer Science{{{_:::_}}}Faculty of Science and Engineering{{{_:::_}}}School of Mathematics and Computer Science - Computer Science
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description News feeds in virtually all social media plaƞorms include engagement metrics, such as the number of times each post is liked and shared. We find that exposure to these signals increases the vulnerability of users to low-credibility information in a simulated social media feed. This finding has important implications for the design of social media interactions in the post-truth age. To reduce the spread of misinformation, we call for technology plaƞorms to rethink the display of social engagement metrics. Further research is needed to investigate how engagement metrics can be presented without amplifying the spread of low-credibility information.
published_date 2020-07-29T04:18:48Z
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score 11.01628