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Uncovering the effectual-causal resilience nexus in the era of Covid-19: A case of a food sector SME's resilience in the face of the global pandemic

C. Simms, P. McGowan, David Pickernell Orcid Logo, D. Vazquez-Brust, A. Williams

Industrial Marketing Management, Volume: 106, Pages: 166 - 182

Swansea University Author: David Pickernell Orcid Logo

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DOI (Published version): 10.1016/j.indmarman.2022.08.012

Abstract

This research explores the underlying roles of effectuation and causation logic as they impact upon firm resilience in Small and Medium Sized Enterprises (SMEs) in the unprecedented disruption caused by Covid-19. Because Covid-19 provides a unique and powerful discontinuance to internal and external...

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Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa61218
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last_indexed 2023-01-13T19:21:51Z
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spelling 2022-10-03T12:11:32.4306806 v2 61218 2022-09-14 Uncovering the effectual-causal resilience nexus in the era of Covid-19: A case of a food sector SME's resilience in the face of the global pandemic 913bd73da00d7df4f5038f6f144b235e 0000-0003-0912-095X David Pickernell David Pickernell true false 2022-09-14 CBAE This research explores the underlying roles of effectuation and causation logic as they impact upon firm resilience in Small and Medium Sized Enterprises (SMEs) in the unprecedented disruption caused by Covid-19. Because Covid-19 provides a unique and powerful discontinuance to internal and external environments, it requires firm adaptation in a wide variety of areas, as they seek to find a new “normal”. Our study contributes to the literature by applying effectuation to understand how an SME can experiment and learn in the face of disruption, and then subsequently causally adapt their resources and networks to achieve resilient outcomes. It adds to knowledge about the interaction between effectual and causal logic, leading to a more nuanced explanation of how and why an SME might apply each logic when responding to disruption caused by Covid-19. Journal Article Industrial Marketing Management 106 166 182 Elsevier BV 0019-8501 Resilience; Effectuation; Covid-19; Risk; Uncertainty; Environmental disruption 1 10 2022 2022-10-01 10.1016/j.indmarman.2022.08.012 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2022-10-03T12:11:32.4306806 2022-09-14T13:42:57.5653323 Faculty of Humanities and Social Sciences School of Management - Business Management C. Simms 1 P. McGowan 2 David Pickernell 0000-0003-0912-095X 3 D. Vazquez-Brust 4 A. Williams 5 61218__25284__a5cf93f97b0b43168b3ec78cfab38b11.pdf 61218_VoR.pdf 2022-10-03T12:10:10.1844956 Output 1569271 application/pdf Version of Record true © 2022 The Authors. This is an open access article under the CC BY-NC-ND license true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title Uncovering the effectual-causal resilience nexus in the era of Covid-19: A case of a food sector SME's resilience in the face of the global pandemic
spellingShingle Uncovering the effectual-causal resilience nexus in the era of Covid-19: A case of a food sector SME's resilience in the face of the global pandemic
David Pickernell
title_short Uncovering the effectual-causal resilience nexus in the era of Covid-19: A case of a food sector SME's resilience in the face of the global pandemic
title_full Uncovering the effectual-causal resilience nexus in the era of Covid-19: A case of a food sector SME's resilience in the face of the global pandemic
title_fullStr Uncovering the effectual-causal resilience nexus in the era of Covid-19: A case of a food sector SME's resilience in the face of the global pandemic
title_full_unstemmed Uncovering the effectual-causal resilience nexus in the era of Covid-19: A case of a food sector SME's resilience in the face of the global pandemic
title_sort Uncovering the effectual-causal resilience nexus in the era of Covid-19: A case of a food sector SME's resilience in the face of the global pandemic
author_id_str_mv 913bd73da00d7df4f5038f6f144b235e
author_id_fullname_str_mv 913bd73da00d7df4f5038f6f144b235e_***_David Pickernell
author David Pickernell
author2 C. Simms
P. McGowan
David Pickernell
D. Vazquez-Brust
A. Williams
format Journal article
container_title Industrial Marketing Management
container_volume 106
container_start_page 166
publishDate 2022
institution Swansea University
issn 0019-8501
doi_str_mv 10.1016/j.indmarman.2022.08.012
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description This research explores the underlying roles of effectuation and causation logic as they impact upon firm resilience in Small and Medium Sized Enterprises (SMEs) in the unprecedented disruption caused by Covid-19. Because Covid-19 provides a unique and powerful discontinuance to internal and external environments, it requires firm adaptation in a wide variety of areas, as they seek to find a new “normal”. Our study contributes to the literature by applying effectuation to understand how an SME can experiment and learn in the face of disruption, and then subsequently causally adapt their resources and networks to achieve resilient outcomes. It adds to knowledge about the interaction between effectual and causal logic, leading to a more nuanced explanation of how and why an SME might apply each logic when responding to disruption caused by Covid-19.
published_date 2022-10-01T07:59:36Z
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