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Protocol for a feasibility study of a cancer symptom awareness campaign to support the rapid diagnostic centre referral pathway in a socioeconomically deprived area: Targeted Intensive Community-based campaign To Optimise Cancer a...

Pamela Smith Orcid Logo, Gwenllian Moody, Eleanor Clarke, Julia Hiscock Orcid Logo, Rebecca Cannings-John Orcid Logo, Julia Townson, Adrian Edwards Orcid Logo, Harriet D Quinn-Scoggins, Berni Sewell Orcid Logo, Daniel Jones, Christina Lloydwin, Sara Thomas, Dawn Casey, Catherine Lloyd-Bennett, Helen Stanton, Fiona V Lugg-Widger Orcid Logo, Dyfed Huws, Angela Watkins, Gareth Newton, Ann Maria Thomas, Grace M McCutchan Orcid Logo, Kate Brain Orcid Logo

BMJ Open, Volume: 12, Issue: 10, Start page: e063280

Swansea University Author: Berni Sewell Orcid Logo

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DOI (Published version): 10.1136/bmjopen-2022-063280

Abstract

Rapid diagnostic centres (RDCs) are being implemented across the UK to accelerate the assessment of vague suspected cancer symptoms. Targeted behavioural interventions are needed to augment RDCs that serve socioeconomically deprived populations who are disproportionately affected by cancer, have low...

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Published in: BMJ Open
ISSN: 2044-6055 2044-6055
Published: BMJ 2022
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Targeted behavioural interventions are needed to augment RDCs that serve socioeconomically deprived populations who are disproportionately affected by cancer, have lower cancer symptom awareness and are less likely to seek help for cancer symptoms. The aim of this study is to assess the feasibility and acceptability of delivering and evaluating a community-based vague cancer symptom awareness intervention in an area of high socioeconomic deprivation. Intervention materials and messages were coproduced with local stakeholders in Cwm Taf Morgannwg, Wales. Cancer champions will be trained to deliver intervention messages and distribute intervention materials using broadcast media (eg, local radio), printed media (eg, branded pharmacy bags, posters, leaflets), social media (eg, Facebook) and attending local community events. A cross-sectional questionnaire will include self-reported patient interval (time between noticing symptoms to contacting the general practitioner), cancer symptom recognition, cancer beliefs and barriers to presentation, awareness of campaign messages, healthcare resource use, generic quality of life and individual and area-level deprivation indicators. Consent rates and proportion of missing data for patient questionnaires (n=189) attending RDCs will be measured. Qualitative interviews and focus groups will assess intervention acceptability and barriers/facilitators to delivery. Ethical approval for this study was given by the London-West London &amp; GTAC Research Ethics (21/LO/0402). This project will inform a potential future controlled study to assess intervention effectiveness in reducing the patient interval for vague cancer symptoms. 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spelling 2022-11-16T10:12:13.3953862 v2 61665 2022-10-26 Protocol for a feasibility study of a cancer symptom awareness campaign to support the rapid diagnostic centre referral pathway in a socioeconomically deprived area: Targeted Intensive Community-based campaign To Optimise Cancer awareness (TIC-TOC) f6a4af2cfa4275d2a8ebba292fa14421 0000-0001-5471-922X Berni Sewell Berni Sewell true false 2022-10-26 PHAC Rapid diagnostic centres (RDCs) are being implemented across the UK to accelerate the assessment of vague suspected cancer symptoms. Targeted behavioural interventions are needed to augment RDCs that serve socioeconomically deprived populations who are disproportionately affected by cancer, have lower cancer symptom awareness and are less likely to seek help for cancer symptoms. The aim of this study is to assess the feasibility and acceptability of delivering and evaluating a community-based vague cancer symptom awareness intervention in an area of high socioeconomic deprivation. Intervention materials and messages were coproduced with local stakeholders in Cwm Taf Morgannwg, Wales. Cancer champions will be trained to deliver intervention messages and distribute intervention materials using broadcast media (eg, local radio), printed media (eg, branded pharmacy bags, posters, leaflets), social media (eg, Facebook) and attending local community events. A cross-sectional questionnaire will include self-reported patient interval (time between noticing symptoms to contacting the general practitioner), cancer symptom recognition, cancer beliefs and barriers to presentation, awareness of campaign messages, healthcare resource use, generic quality of life and individual and area-level deprivation indicators. Consent rates and proportion of missing data for patient questionnaires (n=189) attending RDCs will be measured. Qualitative interviews and focus groups will assess intervention acceptability and barriers/facilitators to delivery. Ethical approval for this study was given by the London-West London & GTAC Research Ethics (21/LO/0402). This project will inform a potential future controlled study to assess intervention effectiveness in reducing the patient interval for vague cancer symptoms. The results will be critical to informing national policy and practice regarding behavioural interventions to support RDCs in highly deprived populations. [Abstract copyright: © Author(s) (or their employer(s)) 2022. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ.] Journal Article BMJ Open 12 10 e063280 BMJ 2044-6055 2044-6055 12 10 2022 2022-10-12 10.1136/bmjopen-2022-063280 COLLEGE NANME Public Health COLLEGE CODE PHAC Swansea University The work was supported by Cancer Research Wales (grant number: 2514). This research comes under the auspices of the Health and Care Research Wales funded Primary and Emergency Care Research Centre (PRIME) (517195) and Wales Cancer Research Centre (517190). 2022-11-16T10:12:13.3953862 2022-10-26T09:26:18.3524694 Faculty of Medicine, Health and Life Sciences School of Health and Social Care - Public Health Pamela Smith 0000-0002-0336-215x 1 Gwenllian Moody 2 Eleanor Clarke 3 Julia Hiscock 0000-0002-8963-2981 4 Rebecca Cannings-John 0000-0001-5235-6517 5 Julia Townson 6 Adrian Edwards 0000-0002-6228-4446 7 Harriet D Quinn-Scoggins 8 Berni Sewell 0000-0001-5471-922X 9 Daniel Jones 10 Christina Lloydwin 11 Sara Thomas 12 Dawn Casey 13 Catherine Lloyd-Bennett 14 Helen Stanton 15 Fiona V Lugg-Widger 0000-0003-0029-9703 16 Dyfed Huws 17 Angela Watkins 18 Gareth Newton 19 Ann Maria Thomas 20 Grace M McCutchan 0000-0002-8079-2540 21 Kate Brain 0000-0001-9296-9748 22 61665__25588__583fcf01e6ef4eb89743e20314e58f0f.pdf 61665_VoR.pdf 2022-10-26T09:30:54.9095180 Output 767975 application/pdf Version of Record true © Author(s) (or their employer(s)) 2022. This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license true eng http://creativecommons.org/licenses/by-nc/4.0/
title Protocol for a feasibility study of a cancer symptom awareness campaign to support the rapid diagnostic centre referral pathway in a socioeconomically deprived area: Targeted Intensive Community-based campaign To Optimise Cancer awareness (TIC-TOC)
spellingShingle Protocol for a feasibility study of a cancer symptom awareness campaign to support the rapid diagnostic centre referral pathway in a socioeconomically deprived area: Targeted Intensive Community-based campaign To Optimise Cancer awareness (TIC-TOC)
Berni Sewell
title_short Protocol for a feasibility study of a cancer symptom awareness campaign to support the rapid diagnostic centre referral pathway in a socioeconomically deprived area: Targeted Intensive Community-based campaign To Optimise Cancer awareness (TIC-TOC)
title_full Protocol for a feasibility study of a cancer symptom awareness campaign to support the rapid diagnostic centre referral pathway in a socioeconomically deprived area: Targeted Intensive Community-based campaign To Optimise Cancer awareness (TIC-TOC)
title_fullStr Protocol for a feasibility study of a cancer symptom awareness campaign to support the rapid diagnostic centre referral pathway in a socioeconomically deprived area: Targeted Intensive Community-based campaign To Optimise Cancer awareness (TIC-TOC)
title_full_unstemmed Protocol for a feasibility study of a cancer symptom awareness campaign to support the rapid diagnostic centre referral pathway in a socioeconomically deprived area: Targeted Intensive Community-based campaign To Optimise Cancer awareness (TIC-TOC)
title_sort Protocol for a feasibility study of a cancer symptom awareness campaign to support the rapid diagnostic centre referral pathway in a socioeconomically deprived area: Targeted Intensive Community-based campaign To Optimise Cancer awareness (TIC-TOC)
author_id_str_mv f6a4af2cfa4275d2a8ebba292fa14421
author_id_fullname_str_mv f6a4af2cfa4275d2a8ebba292fa14421_***_Berni Sewell
author Berni Sewell
author2 Pamela Smith
Gwenllian Moody
Eleanor Clarke
Julia Hiscock
Rebecca Cannings-John
Julia Townson
Adrian Edwards
Harriet D Quinn-Scoggins
Berni Sewell
Daniel Jones
Christina Lloydwin
Sara Thomas
Dawn Casey
Catherine Lloyd-Bennett
Helen Stanton
Fiona V Lugg-Widger
Dyfed Huws
Angela Watkins
Gareth Newton
Ann Maria Thomas
Grace M McCutchan
Kate Brain
format Journal article
container_title BMJ Open
container_volume 12
container_issue 10
container_start_page e063280
publishDate 2022
institution Swansea University
issn 2044-6055
2044-6055
doi_str_mv 10.1136/bmjopen-2022-063280
publisher BMJ
college_str Faculty of Medicine, Health and Life Sciences
hierarchytype
hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str School of Health and Social Care - Public Health{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Health and Social Care - Public Health
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description Rapid diagnostic centres (RDCs) are being implemented across the UK to accelerate the assessment of vague suspected cancer symptoms. Targeted behavioural interventions are needed to augment RDCs that serve socioeconomically deprived populations who are disproportionately affected by cancer, have lower cancer symptom awareness and are less likely to seek help for cancer symptoms. The aim of this study is to assess the feasibility and acceptability of delivering and evaluating a community-based vague cancer symptom awareness intervention in an area of high socioeconomic deprivation. Intervention materials and messages were coproduced with local stakeholders in Cwm Taf Morgannwg, Wales. Cancer champions will be trained to deliver intervention messages and distribute intervention materials using broadcast media (eg, local radio), printed media (eg, branded pharmacy bags, posters, leaflets), social media (eg, Facebook) and attending local community events. A cross-sectional questionnaire will include self-reported patient interval (time between noticing symptoms to contacting the general practitioner), cancer symptom recognition, cancer beliefs and barriers to presentation, awareness of campaign messages, healthcare resource use, generic quality of life and individual and area-level deprivation indicators. Consent rates and proportion of missing data for patient questionnaires (n=189) attending RDCs will be measured. Qualitative interviews and focus groups will assess intervention acceptability and barriers/facilitators to delivery. Ethical approval for this study was given by the London-West London & GTAC Research Ethics (21/LO/0402). This project will inform a potential future controlled study to assess intervention effectiveness in reducing the patient interval for vague cancer symptoms. The results will be critical to informing national policy and practice regarding behavioural interventions to support RDCs in highly deprived populations. [Abstract copyright: © Author(s) (or their employer(s)) 2022. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ.]
published_date 2022-10-12T04:20:39Z
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