Journal article 360 views 724 downloads
How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique
Clarissa Theadora,
Maria Veronica Amelia,
Garry Wei-Han Tan,
Pei-San Lo,
Keng-Boon Ooi,
Yogesh Dwivedi 
Journal of Product and Brand Management, Volume: 32, Issue: 4
Swansea University Author:
Yogesh Dwivedi
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Released under the terms of a Creative Commons Attribution Non-Commercial License (CC-BY-NC)
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DOI (Published version): 10.1108/jpbm-02-2022-3855
Abstract
How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique
| Published in: | Journal of Product and Brand Management |
|---|---|
| ISSN: | 1061-0421 1061-0421 |
| Published: |
Emerald
2022
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa62016 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
4 |