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Journal article 28 views 19 downloads

How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique

Clarissa Theadora, Maria Veronica Amelia, Garry Wei-Han Tan, Pei-San Lo, Keng-Boon Ooi, Yogesh Dwivedi Orcid Logo

Journal of Product and Brand Management

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: Journal of Product and Brand Management
ISSN: 1061-0421 1061-0421
Published: Emerald 2022
Online Access: Check full text

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College: Faculty of Humanities and Social Sciences