Journal article 1131 views 566 downloads
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis
Tri-Quan Dang,
Garry Wei-Han Tan 
,
Eugene Cheng-Xi Aw ,
Keng-Boon Ooi ,
Bhimaraya Metri,
Yogesh Dwivedi
,
Eugene Cheng-Xi Aw ,
Keng-Boon Ooi ,
Bhimaraya Metri,
Yogesh Dwivedi
International Journal of Bank Marketing, Volume: 41, Issue: 6, Pages: 1177 - 1206
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1108/ijbm-05-2022-0202
Abstract
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis
| Published in: | International Journal of Bank Marketing |
|---|---|
| ISSN: | 0265-2323 |
| Published: |
Emerald
2023
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa62978 |
| Keywords: |
Mobile payment, Mobile commerce, Cognitive drivers, Affective response, Loyalty, Vietnam, Gender, PLS-SEM |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
6 |
| Start Page: |
1177 |
| End Page: |
1206 |