Journal article 72 views
How to Generate Loyalty in the Mobile Payment Industry? An Integrative Dual SEM-ANN Analysis
Tri-Quan Dang,
Garry Wei-Han Tan,
Eugene Cheng-Xi Aw,
Keng-Boon Ooii,
Bhimaraya Metri,
Yogesh Dwivedi 
International Journal of Bank Marketing
Swansea University Author:
Yogesh Dwivedi
Abstract
How to Generate Loyalty in the Mobile Payment Industry? An Integrative Dual SEM-ANN Analysis
| Published in: | International Journal of Bank Marketing |
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| Published: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa62978 |
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| College: |
School of Management |
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